Living.org :: Living Faith Christian Church

Brand Development, Strategic Consultation & Custom Site Design
Living Faith Christian Church, Northridge CA - Logo and identity by Eric Scott/Day For Night

Living Faith Christian Church, Northridge CA – Logo and identity by Eric Scott/Day For Night

Living Faith is a contemporary, non-denominational Christian church, offering a contemporary style of worship and practical Bible teaching to help you connect with God in a personal and powerful way. Day For Night provided the new “Living” brand and visual identity system, plus website design and support through new informational graphics.

Eric: “The branding and identity campaign for Living Faith Christian Church  (Northridge, CA) began initially as a logo refresh, until the prophetic evening before presenting design comps, when I had a dream that the logo should only be a single word. The logos presented were all two-words or more, and the single word living was already appropriated in their URL. It made perfect sense to capitalize on the descriptor in this case because “living” could also be applied to many aspects of the church and its characteristically bold approach.”

Below, the the short film “We Believe“, an application of the motion brand, produced and animated by Daniel Cathers / Living Faith Christian Church.
Voiceover: Julian Bailey. At bottom, some rough sketches from the logo development process.

We Believe from LFCC Northridge on Vimeo.

A small cross-section of the introductory logo sketches for the Living.org brand --mapping the journey taken in development of the final logo (see top).

A small cross-section of the introductory logo sketches for the Living.org brand —
mapping the journey taken in development of the final logo (see top).

This podcast graphic, for display between services on the large screens in the sanctuary were ironically the first step in developing much of the new identity. Sometimes the look and feel of a piece sets the tone for more much of the development.

This podcast graphic, for display between services on the large screens in the sanctuary was
ironically the first step in developing much of the new identity. Sometimes the
look and feel of a piece sets the tone for more much of the development.

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