“The ATLAS Project” Consultation

Brand Strategy & Consultation
Atlas Experiment - Proposed logo from branding exercise. Design by Brian Peterson, with Eric Scott (Day For Night)

Atlas Experiment – Logo from branding exercise. Design by Brian Peterson, with Eric Scott (Day For Night)

Excerpts from the branding and consultation exercise with consultant Kristy Manning, “Building Brand Awareness Through Enhanced Communications and Strategic Relationships” for The Atlas Experiment; in developing a cleaner brand and logo identity for the group and a web presence that would be inviting a younger audience.

Atlas Experiment - Proposed homepage design from branding exercise. Design & Art Direction by Eric Scott (Day For Night), with Kristy Manning (branding consultant)

Atlas Experiment – Proposed homepage design from branding exercise. Design & Art Direction by Eric Scott (Day For Night), with Kristy Manning (branding consultant)

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