ABOUT DFN

Day For Night Celebrates 19 Years

Event

This year, Day For Night celebrates its 19th year of full time digital creative studio, with a new website and many new projects around the bend. Thank you to dear client friends for helping us reach success for nearly two decades!

 

Newsletter, Press Releases | Tagged , , , ,

Andy Lakey Studios :: Brand Campaign

Representation, Digital Brand Strategy, Marketing, Web Site Design, Social Media and Consultation
The Andy Lakey brand campaign extends through 12 websites, film, soundtrack work and print, covering the artist’s work in the US and Japan. The brand campaign extends through 12 websites, film, soundtrack work and print, covering the artist’s work in the US and Japan. The brand campaign extends through 12 websites, film, soundtrack work and print, covering the artist’s work in the US and Japan. The brand campaign extends through 12 websites, film, soundtrack work and print, covering the artist’s work in the US and Japan. The brand campaign extends through 12 websites, film, soundtrack work and print, covering the artist’s work in the US and Japan. The brand campaign extends through 12 websites, film, soundtrack work and print, covering the artist’s work in the US and Japan. The brand campaign extends through 12 websites, film, soundtrack work and print, covering the artist’s work in the US and Japan. The brand campaign extends through 12 websites, film, soundtrack work and print, covering the artist’s work in the US and Japan.
"Silhouettes & Shadows" DVD

Andy Lakey
“Silhouettes & Shadows” DVD

Andy Lakey Angels Custom Gallery Site

“Lakey Angels”
Custom Gallery Site

Contemporary Visual Arts

Contemporary Visual Arts

"Angel Magic 108" & "Unencountered" Books

“Angel Magic 108”
& “Unencountered” Books

Andy Lakey "Portraits" Custom Gallery Site

“Portraits”
Custom Gallery Site

"Hearts" Custom Gallery Site

“Hearts”
Custom Gallery Site

"Studios" Custom Site

Andy Lakey “Studios”
Custom Site

"Studies" Custom Gallery Site

“Studies”
Custom Gallery Site

"Butterflies" Custom Gallery Site

“Butterflies”
Custom Gallery Site

"Brilliant Nature" Custom Gallery Site

“Brilliant Nature”
Custom Gallery Site

Andy Lakey "Language" Custom Gallery Site

“Language”
Custom Gallery Site

Andy Lakey "Films" Custom Gallery Site

“Lakey Films”
Custom Gallery Site

Andy Lakey "Charities" Custom Site

“Charities”
Custom Site

Andy Lakey "Design" Custom Gallery Site

“Design”
Custom Gallery Site

Animation, Art Direction, Brand & Identity, Custom Site Design, CVA Gallery, Digital Strategy, Flash, Graphic Design, Interview, Multimedia, Print, SEO, SERVICES, Sitework, Social Media, Video |

Day For Night "Identity Montage"

Video / Portfolio Work

Day For Night : Identity Montage from Day For Night. F53

Featured Work:
Day For Night, Herb Alpert.com, 1042 Voiceworks, Avenir, Commit, Commercial Realty Consultants, Crestone Group, Contemporary Visual Arts, Bluebottles, DNA2Z, Editions La Nuit Americaine, Eric Scott, Found, King FM Soundsystem, Kunstfabriken, Mr. No-Logo, NIGHTfonts, NIGHTlinkRail Project, re:Fresh, Rhythm Factory, Salvador Dalek, SEXUS Ensemble, The Von Trapps, Evolve, Felicity, NoelCrane.com, CraneFaces, ITCottage, Kristy Manning, Fuse, Living.org, Luke (Steve Lukather), Underground Productions, Naczinski & Associates, Project Scholar, TalkAboutIt.org, Tower Art Group, Tambu by Toto, WorldWest, UCIrvine Department of Molecular Biology and Biochemistry, TSA Design Group, Herb Alpert “Music • Art • Life”

Art Direction, Brand & Identity, Graphic Design, Montage, Motion Design, Music, Music Composition, PORTFOLIO, Process, Video | Tagged , , , , , ,

"Commercial Music Design" Interview

Video

Composer Eric Scott (Day For Night) is interviewed on the boutique label’s approach towards commercial music and licensing, as part of the label mission. Composer Eric Scott (Day For Night) is interviewed on the boutique label’s approach towards commercial music and licensing, as part of the label mission. Composer Eric Scott (Day For Night) is interviewed on the boutique label’s approach towards commercial music and licensing, as part of the label mission. Composer Eric Scott (Day For Night) is interviewed on the boutique label’s approach towards commercial music and licensing, as part of the label mission. Composer Eric Scott (Day For Night) is interviewed on the boutique label’s approach towards commercial music and licensing, as part of the label mission. Composer Eric Scott (Day For Night) is interviewed on the boutique label’s approach towards commercial music and licensing, as part of the label mission. Composer Eric Scott (Day For Night) is interviewed on the boutique label’s approach towards commercial music and licensing, as part of the label mission. Composer Eric Scott (Day For Night) is interviewed on the boutique label’s approach towards commercial music and licensing, as part of the label mission. Composer Eric Scott (Day For Night) is interviewed on the boutique label’s approach towards commercial music and licensing, as part of the label mission. Composer Eric Scott (Day For Night) is interviewed on the boutique label’s approach towards commercial music and licensing, as part of the label mission.

Eric: “I felt it a growing imperative that I begin to share the working methodology behind some of the madness, so here’s the first in a series of little vlogisodes we’ve produced…”

ABOUT DFN, Artists, DAY FOR NIGHT CATALOGUE, Eric Scott, Interview, Music, NIGHTblog, SERVICES, Studio, Testimonial, Video | Tagged ,

Day For Night “Re:Fresh” (Day 060)

Book / Words & Images by Eric Scott
Day 060 "I Am Never Bored" - An Artistic Monograph • Portfolio by Eric Scott / Day For Night... A presentation of strategic design, art direction and multimedia.

Day 060 “I Am Never Bored” – An Artistic Monograph • Portfolio by Eric Scott / Day For Night… A presentation of strategic design, art direction and multimedia.

Sitework: “The Re:Fresh Gallery”

Day 060, the Re:Fresh Gallery, is a three-part virtual structure proposed for the viewing of graphic artworks by Day For Night, and set to the downtempo/trip-hop beats spun by DJ Salvador Dalek. Re:Fresh is a home to works and installations in the areas of fiction and non-fiction, audio, motion and interface design, and is accompanied by a catalogue documenting the graphic work of Eric Scott.

The current exhibition, “Fans Should Not Be Moved Or Turned Off” collects visual work from the graphic archives of Eric Scott, to be viewed in the upper design gallery. Other site spaces include the Listen Soundspace, workshops for audio design, poetry and intermedia, and a lending library for customized industrial samples and loops.

Artists, Book, DAY FOR NIGHT CATALOGUE, Eric Scott, Found, Graphic Design, Interview, PORTFOLIO, Print, Sitework, Words | Tagged ,

Happy New Year 2010 from Day For Night!

Eric & Austin Scott

First of all – thanks for letting me include you in this latest Day For Night newsletter, as we revisit the past year together, shamelessly self-promoting and trying to plug as many wonderful clients and friends as possible, while trying to thank everyone who helped make 2009 a success. I hope this finds you well in the New Year, and thank you again for your continued help, friendship and support.

2009 was a big year for us personally; Day For Night’s 11th year was also one of new beginnings, a baby boy named Austin David Scott, a move to a new, permanent location in Porter Ranch at the windy north end of the San Fernando Valley… all is very good at this time of reflection and rest, and we thank everyone for their ongoing support and patience during the slight delays throughout the year that had much to do with growth, and the beginnings of life. We expect 2010 to kick in without a hitch!

If you’d like to continue receiving the occasional update, please feel free to send a reply back, hopefully just to say ‘hi’ or to send any feedback this way, kind or otherwise. Please – if this newsletter is unnecessarily intrusive, then please forgive us and respond by simply unsubscribing (see below) No questions will be asked, no offence taken…

All the best,

Eric & Austin (Junior-Developer-In-Training)

Eric Scott, Newsletter, Press Releases |

Living.org :: Living Faith Christian Church

Brand Development, Strategic Consultation & Custom Site Design
Living Faith Christian Church, Northridge CA - Logo and identity by Eric Scott/Day For Night

Living Faith Christian Church, Northridge CA – Logo and identity by Eric Scott/Day For Night

Living Faith is a contemporary, non-denominational Christian church, offering a contemporary style of worship and practical Bible teaching to help you connect with God in a personal and powerful way. Day For Night provided the new “Living” brand and visual identity system, plus website design and support through new informational graphics.

Eric: “The branding and identity campaign for Living Faith Christian Church  (Northridge, CA) began initially as a logo refresh, until the prophetic evening before presenting design comps, when I had a dream that the logo should only be a single word. The logos presented were all two-words or more, and the single word living was already appropriated in their URL. It made perfect sense to capitalize on the descriptor in this case because “living” could also be applied to many aspects of the church and its characteristically bold approach.”

Below, the the short film “We Believe“, an application of the motion brand, produced and animated by Daniel Cathers / Living Faith Christian Church.
Voiceover: Julian Bailey. At bottom, some rough sketches from the logo development process.

We Believe from LFCC Northridge on Vimeo.

A small cross-section of the introductory logo sketches for the Living.org brand --mapping the journey taken in development of the final logo (see top).

A small cross-section of the introductory logo sketches for the Living.org brand —
mapping the journey taken in development of the final logo (see top).

This podcast graphic, for display between services on the large screens in the sanctuary were ironically the first step in developing much of the new identity. Sometimes the look and feel of a piece sets the tone for more much of the development.

This podcast graphic, for display between services on the large screens in the sanctuary was
ironically the first step in developing much of the new identity. Sometimes the
look and feel of a piece sets the tone for more much of the development.

Brand & Identity, Digital Strategy, Graphic Design, PORTFOLIO, Process, SERVICES, Video |

International Avatar Course.com Sitework

Avatar® is a self-empowerment course for which Day For Night completed a short film based upon Avatar student testimonials (using sequential graphics and recorded audio) and website in Flash, with music and audio design.

http://www.InternationalAvatarCourse.com

Flash, Graphic Design, Music, PORTFOLIO, Sitework, Soundtrack, Testimonial, Video |

People In Progress.org Sitework

People In Progress.org - Custom Sitework, Branding and Digital Strategy, Motion Design by Eric Scott (Day For Night) with Toni O'Bryan

People In Progress.org – Custom Sitework, Branding and Digital Strategy, Motion Design by Eric Scott
(Day For Night) with Toni O’Bryan

The People In Progress sitework launched Labor Day 2002 – a completely new look for this Los Angeles-based non-profit organization. Inspired by the success stories related from the men and women recovering from substance abuse and alchohol addiction under this program, Eric Scott explains how he created 4 original short films and designed the new Flash-based site.

“It was critical that we convey the warmth of this organization, in our theme Hope, from No Hope. Everyone who works there also has completed the program – from the guy at the top to the guys working in the kitchen – each has arrived at their front door in a place of spiritual bankruptcy and hopelessness. At the moment they have 84 beds, and with better funding, they can provide even more support.”

View the Testimonial movies:
“Lisa”
“Dennis
“Jose”
People In Progress: Compilation

http://www.peopleinprogress.org

Eric Scott, Graphic Design, PORTFOLIO, Sitework, Testimonial |

ALIAS “Sometimes The Truth Hurts”

Web Animation

ALIAS “Sometimes The Truth Hurts” Animation from Day For Night. D 15

Original website intro produced by Eric Scott (Day For Night) with show theme music by J.J. Abrams.

Animation, Art Direction, Brand & Identity, Flash, Motion Design, PORTFOLIO, Process, Video, Viral |

Tomato Workshops NYC :: June 2001

Art Workshop Event
John Warwicker (Tomato) at the NYC Tomato workshops

John Warwicker (Tomato) at the NYC Tomato workshops

“Record the world in front of you
and in the edges of what you
cannot or will not see.” – Eric Scott

Excerpt from the brief for Tomato‘s workshops:

The workshops are a way of immersing yourself suddenly and intensely into the process and conversation that goes on within tomato. Several members of tomato are there to initiate the conversation, but the workshop really happens through the interaction of everyone there. A wide range of people from around the world with diverse backgrounds come together to create work. You not only learn a great deal from everyone around you but everyone learns from you as well. They are about creativity, art, process, life, philosophy, design, and the interconnectedness of all of these things. But of course I now have to ask if these things ever were separate from each other anyway? (more) (Courtesy of TomatoWorkshops.com)

Eric Scott (Day For Night) “June, 2001 in New York City was the setting of the Tomato Workshops where I met Peter Moraites, and formed an indelible bond and friendship. Much can be said about the 5 days spent at a workshop where I arrived with no concrete expectations, and left with a head full of dreams. John Warwicker, Graham Wood and Steve Baker (of Tomato) had created a studio setting that felt (for me) like a week-long break from routine, where the client work schedule got left behind in California, and I could instead inhabit this “commune-like” environment for creativity, where sleeping and eating came second to working and making things in a creatively charged space.”

Eric Scott “Polite” from Tomato Workshops NY, 2001 from Day For Night.

Produced for Day 1 of the Tomato Workshops NYC, June 2001.
An exercise created from my room at Hotel 17, Greenwich Village at 11:30 pm on a very rainy night in New York City. It was made using Flash and Macromedia SoundEdit; using a digital camera, handheld audio recorder and limited resources (certainly no access to internet, c’mon — it was June 2001 and I was alone in a dingy little hotel)… 🙂

Add Soundcloud file embed for installation art created in NYC during this period.

2001_Tomato-640-Process
Launches an image gallery or slideshow of works and exhibits.

For a gallery of the Tomato Workshops site created and maintained by Ed Panar, with alumni details and photos from the events:
http://www.tomatoworkshops.com/nyc01_home.html

Book, Eric Scott, Graphic Design, Peter Moraites, PORTFOLIO, Process, Salvador Dalek, Studio |

“ALIAS” Season 01 Archives

Brand Experience, Digital Strategy & Viral Web Sites

ALIAS “Sometimes The Truth Hurts” Animation from Day For Night.

The official show website for the first season of “ALIAS” (ABC-TV) is now archived at the following link:
ALIAS Season 1 Archive site

“ALIAS” Official Show Website at abc.com - Design by Toni O'Bryan -- Creative/Art Direction, web development and digital strategy by Eric Scott (Day For Night).

“ALIAS” Official Show Website at abc.com – Design by Toni O’Bryan
Creative/Art Direction, web development and digital strategy by Eric Scott (Day For Night).

The viral campaign created by Day For Night is altogether another story, a thrill ride of treasure hunts, steganography, murder audio and Easter eggs.
An in-depth account by Eric Scott can be read here, on the Day For Night “OBSESSIONS” blog:

Or here, in a really exhaustive account detailed by Web Puzzle fan leader Avery Vincent:
http://alias.unfiction.com/s1

Enjoy the joyride…

Art Direction, Brand & Identity, Custom Site Design, Digital Strategy, Flash, Graphic Design, Links & Microsites, Multimedia, PORTFOLIO, Press Releases, Process, Sitework, Studio, Viral |

NoelCrane.com “Please Hire Me” Animation

D 29

Animation, Process, Video |

NIGHTlinkRail "You Are Here" (D 44)

Interstitial Video

NIGHTlinkRail.com, the web portal for “Internet Journey By Rail” launched its brand in association with Day For Night.com in early 2000 with this Flash website introduction by Eric Scott. Music by Kunstfabriken “Come Beat!” (Day 072)

For more information:
http://www.nightlinkrail.com

Animation, Flash, Motion Design, PORTFOLIO, Process, Video |

Bio :: Eric Scott

BIO Eric Scott is a composer/producer, artist, writer, DJ and sound designer from Santa Monica, California. He brings over 25 years’ consultative experience as principal/founder of Day For Night, a digital creative studio for art, design, music and video.

Coming from a background in the advertising production industry where he established himself as a sound designer and audio engineer, Eric broke out to work independently in 1991. A boutique independent music label, Day For Night boasts original catalogue of electronic, abstract, dream pop and avant-garde-jazz-classical music releases. Solo recordings (under an absurdistly lengthy variety of pseudonyms, based more upon genre than personnel) include 3 Mains (1991), The Performing Man (1993), Paris – A Musical Overpass (1995), Found1 – A Stone (2006), The Inner Cinema (2007) and Junction – Another Train Leaving (2007).

Eric has also worked under the names Rhythm Factory, Bluebottles, Found, Mr. No-Logo, Künstfabriken, King FM and as one half of the duo Salvador Dalek, all released on auteur label Day For Night. In 2011 alone, Eric has remixed a broad variety of artists in diverse styles, from Euro-Israeli pop chanteuse Keren Ann, John Foxx, David Lynch, Martin Solveig and musique concrète composer Luc Ferrari.

In 1998, Eric established Day For Night Digital Creative Studio, mixing in his creative strengths through professional consultative services, and comprehensive design solutions. His studio activities encompass, full-time, his lifelong passion for creativity in communication and the visual arts as well as music.

Bio Eric Scott / Day For Night – composer/producer, designer, artist, writer, DJ and sound designer

Eric Scott / Day For Night – composer/producer, designer, artist, writer, DJ and sound designer

Today, Day For Night provides bespoke strategic solutions, consultation and development in web properties and viral multimedia, branding and identity design, and original music production and underscore for film. His client list includes TalkAboutIt.org, Big Bad Voodoo Daddy, musician-artist Herb Alpert (as well as the Herb Alpert Foundation), Disney Online / Buena Vista Internet Group, Touchstone Television, actor-producer Michael Chiklis, sound artist Scanner (Robin Rimbaud), The Epilepsy Foundation of America, University of California Irvine, contemporary visual artist Andrew Lakey, INVIDI Technologies, Two Chefs On A Roll, the Crestone Group Baking Companies, the Swim~ label and many others.

Eric is a graduate of the University of Southern California (USC) Marshall School of Business, with a certificate from the Entrepreneur Program.

ABOUT DFN, Artists, Clients, DAY FOR NIGHT CATALOGUE, Eric Scott, Music, PORTFOLIO, SERVICES | Tagged , , , , , ,

1998 – Present : Day For Night Client Portfolio

April 1998 marked the start date of Eric Scott’s career as Creative Director with Day For Night Multimedia. After a very productive “re-invention hiatus” of three months, re-focusing priorities from his previous role as Art Director with WorldWest Communications, Eric moved all of his attention on developing a compact and flexible studio environment; one which required little or no overhead and minimal cost outlay. The first commercial pitch was a home run: to Touchstone Television/Imagine Entertainment/Disney Online, for the design of a web presence for “Felicity” resident advisor Noel Crane.

The objective was two-fold; to create a viral marketing and word-of-mouth piece for the show, and allow for there to be spirit of discovery and renewal for fans of the show, who would discover, by only the most casual of mentions, that fictitious Noel’s homepage really did exist online. Today, a commonplace enough occurrence, but a pretty radical idea, back in 1998, when only the elite seemed to understand web tools well enough to devise a minimalistic presence.

DAY FOR NIGHT MULTIMEDIA
CLIENT WORK

2011 – 2013
Michael Chiklis.com / Extravaganza Productions : Official Site / Production Company
Bandwagon-Media.com : Production Company Site
BandFromTV.org : Official Site
Location Stock Footage.com : HD Stock Video Catalogue / E-Commerce
Third Parallel.com : B2B Services for Camera Cars / Location Video shoots
Freadom Foundation.org : Non-profit promoting family reading time in the home
Steve Soffa.com : Official Site & Digital Strategy
Epilepsy Foundation.org : Honoree video post-production for Frank Keating, Joyce Bender and military table appeal
Steve Soffa.tv : Custom One Off Jewelry and Timepiece Creation

2010
Andy Lakey Contemporary Works: Microsites
Unencountered Rogues Gallery & Studies
Unencountered Language / Kanji Paintings
One Heart Project
AndrewLakey.org
AndrewLakeyAngels.com : Lakey Angels
AndrewLakeyStudios.com : The work process
Crestone Group : Wholesale Bakery Website
EarthPress by UNFI : Video Design
Emanuel Studios.com : Site re-design
Torah Aura.com : Website
John Matthew.com : Voiceover Site re-design
ATLAS Experiment : Branding consultation/design
Galactic Pig : Website
WatchUsFindACure.com : Epilepsy Awareness
KristyManning.com : Official Site

2009
Scannerdot.com : Enhanced site for sound artist Robin Rimbaud (Scanner)
“Anything Goes” : Herb Alpert & Lani Hall microsite
Talk About It.org : PSAs for Epilepsy Awareness
Dreifuss Station.com : Talk About It teaser site
“Legomation”: Viral Video for Talk About It
“Club Calloway” : Big Bad Voodoo Daddy microsite
Day 030: Talk About It podcast 
Unencountered by Andrew Lakey : Art book/Japan
Gallery 28 at Seabridge.com
Gracie’s Closet : eCommerce store / dog boutique
Private Mortgage Fund LLC : Visual Identity / site
Assessment Appeal Advisors : Website
Julian Bailey.com : Site

2008
UCare.tv : Site design
Herb Alpert.com : Official Site
Herb Alpert Foundation.org : Site design
Y.T.B. International : Viral Quicktime Videos
Living.org : Living Faith Christian Church
Contemporary Visual Arts.com : Online Gallery and eCommerce Site

2007
BBVD.com / Big Bad Voodoo Daddy Official Site
BethElSp.org / Temple Beth-El of San Pedro
UCI Breast Health.com
Emanuel Studios.com : Babak Emanuel Official Site
BBC Motion Gallery : Film Festival Print Brochure
Angel Magic 108 : Andy Lakey Art Book / Japan
SpectronIQ.com : Site Design Production
SpectronIQ-3d.com : Microsite Design

2006
Pete Moraites.com : Official Site & Sketchbook
PhotoDave.com : Site design
Brilliant Nature.com : Lakey Microsite
Unencountered.com : Lakey Microsite
Access Medical Group.com
Rick Macaya Campaign / CRC Print Ads
Colin Newman Interview : Creative Process
SWIM~ Screen Saver : 2006 “Millennium Edition”
Nature’s Tears Eye Mist / 0:10 TV Music
SYSPRO.com / Design and site architecture
NikkiAndRob.com / Engagement & Wedding Site

2005
AndyLakey.biz : Sitework
INVIDI : DVD Menu Design and authoring
INVIDI Smart Tags: DVD Music
KidWarpt.com
Experience Wish.com : Sitework
Panasonic C3 Microsite : Microsite
Panasonic LB-20 Daylight View : Microsite
LAKEY : Silhouettes And Shadows : DVD Menu
Design / Original Musical Score / Sound Design
The Human Spirit Project.com
OneMedia / Soundtrack for Corporate presentation

2004
David Bowie.com / Audi : Mash-Up
Integrex : Email Marketing Microsite
INVIDI: Flash Intro
Bee You.com
Jan Michelini.com
Tower Art Group.com
Andy Lakey And Co.com
Day For Night.com : Weblog Homepage
Earthrise.com
NuSil.com
J2 / eFax : Email Newsletters
Two Chefs On A Roll.com
Commercial Realty Consultants / Identity
Commercial Realty Consultants / CRCInc.com
UCIrvine : Center For Immunology
Lakey Charities.org
Subtotal.com
Silhouettes And Shadows.com
INVIDI : DVD Music Acts 1-4

2003
VGlobal Media : Corporate presentation
International Avatar Course.com
1042 VoiceWorks : Brand
JD-NO.com / Joy Division & New Order
Julie Jones Realty : Motion brand
Warpt.com : Experimental site navigation
USA Wireless : Trade/Environmental Graphics
Andy Lakey Web.com

2002
People In Progress.org
Lily Alexander : Identity
Day For Night : FLASH Site
Safe Environment Engineering / SafeEnv.com

2001
Hard Tail Forever.com
ITCottage.com
Tomato Workshops NYC :: Projects
• Polite : Day 044
• Audio Interaction
• Gallery Space
• Collective Publication
VideoState.com : Motion brand
Felicity.com : Season 4 Site
Felicity “Main Title Sequence” for the WB Network
ALIAS / ABC.com keyword “ALIAS”
• Credit Dauphine.com
• Find-Whatever.com
• Followers-of-Rambaldi.org
• Alisha

2000
Cyber Sci-Fi Network.net
iVative : Flash interstitial
Wildass : Creative Consortium Identity
Felicity.com : Season 3 Site
3DPaint.com / 3D Paint & F/X
Rumble Boys.com

1999
UCIrvine Graduate Program in Biotechnology
Work For The Ear To Do : CD Series
John Matthew.com
LANICU.com
UCIrvine Molecular Biology & Biochemistry
Silver Birches
The True Wheel.com
Sexy Hair Concepts.com / Ecoly International
OTI / Optimized Technologies, Inc.
Cruise Central.com
Nit-Picker.com
Swim~ Microsite

1998
NIGHTlinkRail.com
Day For Night : Corporate Identity
Noel Crane.com

1994 – 1998
Smokey Robinson “Who Am I Now” CD
Hotel Oceana : Marketing brochure
Secrets of Caesar’s Magical Empire : Book design
Television Games Network
WorldWest.com

ABOUT DFN, Book, Brand & Identity, CD, CVA Gallery, DAY FOR NIGHT CATALOGUE, Download, DVD, E-Commerce, Eric Scott, Fiction, Flash, Fonts & Typography, Graphic Design, PORTFOLIO, Press Releases, Print, Sitework, Soundtrack, Studio, Viral | Tagged , , , ,

1991 – Present :: Day For Night Label

Art Direction

Eric Scott, Art & Musical Director for Day For Night: “With instrumental, and especially textural electronic music, the primary relevance of music is clearest – namely, that music doesn’t really mean anything – it doesn’t need all sorts of lyrics and words and gimmicks in order to be successful.” Therefore, it feels appropriate that a non-narrative presentation format needed to be developed for Day For Night, to allow for individual die-cut panels, which could be viewed in any particular sequence within a given set of 10, just like random-shuffle programming on a CD player… Let’s face it, by 1991, there was no longer any real pacing of booklet content to digital audio listening.

In late 1991, Eric Scott – a disenfranchised young recording engineer and studio boffin – accepted a night-time design position with a local graphic design production house. In the mind of teaching himself vitally-needed Aldus Freehand skills, and experimenting with design and layout ideas, Eric worked diligently for a year, building out an as-yet non-existent art direction portfolio, between the hours of 10PM and 3AM every morning, before locking up the studio during the final shift of the night.

Eric’s earliest projects were to evolve into cover designs for his emerging Day For Night label. “I knew I had to do my own designs. There was simply no way I was going to trust anyone else to design the packaging for music I was ultimately responsible for, and had slaved so hard to produce. I knew – from the moment I’d figured out what it was about truly great graphic design that I was so passionate about – that I had to rise to this new challenge, and learn the skills necessary to produce my own visuals. They were, after all, and in my own mind, married to the music.”

1991-Present Eric Scott : Art Direction Day For Night Music Label

1991-Present Eric Scott : Art Direction Day For Night Music Label

By this time, Day For Night was already set for its first six releases, (Day 001 through Day 006) – but as yet, had no album art or visual identity. The first attempts to focus in a single direction were chaotic – and thus began a passionate phase of investigation and research into the history of graphic design, and relevance for the aspiring young art director, whohad not attended art school, and lacked a proper design education. A process which went on for the next seven years, during which Eric had to align with a relevant methodology for representing visual ideas as album cover artin the digital age.

Although CD covers managed to preserve the square format of vinyl records, he still claims often to be put off by some design formats found in many artist’s CDs – the eco-friendly DigiPak® foldover design (was it merely a statement of disposability?) or just plain awkward (jewel case fold-outs that sequentially unfolded panels, attempting to reveal information in ways contrary to the message of the music).

Eric continues: “Album design had come to feel empty. If you really want to question the meaning – such as, ‘What am I meant to read into this, and in what order?’ then the pop CD packaging I saw around me was still attempting to guide reading in a linear manner, that did not relate to the non-linearity of the music. Ultimately, the electronica I was creating was a statement away from the more traditional “narrative” stance enforced by the previous school of design thinking, where elaborate, and often expensive design conceits – many of which were a bit too self-important – seemed almost as vacuous as dinosaur rock.

“Ultimately, I’m a record-sleeve junkie. I grew up with sleeves and album art of the 70s and 80s, and slowly learned that, in the hands of capable designer, the better the art, the more memorable the album. There’s actually a great correlation I’ve found between the intuition I use when I browse music in shops, and the graphic tastes of the designers who do sleeves for the artists I like. For the art director or designer, great album design means that you should really tap into the minds of the kinds of fans who would buy such a record. There’s really an awful lot more to talk about there.”

ABOUT DFN, Artists, Brand & Identity, DAY FOR NIGHT CATALOGUE, Eric Scott, Fiction, Flash, Fonts & Typography, Found, Graphic Design, Music, Print, Sitework, Social Media, Words | Tagged , ,