Viral

Talk About It! :: Brand Campaign

Brand Experience & Site Design
Talk About It.org is a branded online user experience, dedicated to increasing public awareness for undervalued and misrepresented causes such as epilepsy... Creative direction and digital strategy by Eric Scott (Day For Night).

Talk About It.org is a branded online user experience, dedicated to increasing public awareness for
undervalued and misrepresented causes such as epilepsy… Creative direction and digital strategy
by Eric Scott (Day For Night).

TalkAboutIt.org was devised by Greg Grunberg (star of Love Bites, The Client List, Heroes, ALIAS, Felicity), in collaboration with the Epilepsy Foundation. TalkAboutIt.org unites celebrities and Hollywood stars to ask questions and to provide answers on epilepsy awareness, and invite change in the public’s false understanding and perceptions about epilepsy.

Day For Night designed and co-developed the Talk About It brand campaign through planning and strategy for a viral content, preceding the launch of the website which is designed around original video PSAs.-

Visit TalkAboutIt.org Website

Talk About It!

Web development and strategy, art direction, design, video editing and compositing, site programming and consultation.

TalkAboutIt.org
was devised by Greg Grunberg (star of NBC’s HEROES), and designed in collaboration with the Epilepsy Foundation and Brian Peterson of Roam Creative. Talk About It! unites celebrities and Hollywood stars to ask questions and to provide answers on epilepsy awareness, and invite change in the public’s false understanding and perceptions about epilepsy.
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We met the challenge of creating an imaginary world of underground train journeys and “tube” subway station platforms. These were wedded to the actor performances (who were filmed on blue-screen), in order to create a virtual journey from “ignorance to awareness” for the website, which is structured around original video PSAs.
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VISIT TalkAboutIt.org

Click to Watch Hollywood Talk About It!

Greg Grunberg introduces TalkAboutIt.org
PLAY VIDEO Chris Pine & Zachary Quinto on epilepsy first aid
Jennifer Garner & Greg Grunberg on parenting concerns
Ron Rifkin on what Epilepsy is
Dr. Drew Pinsky on why we should Talk About It
Milo Ventimiglia on coping with intimidation
Kristen Bell on telling your friends
Hayden Panettiere on empowering people with the condition
John Mayer on living with epilepsy

Talk About It!

Podcasts + Video
2009_0427 : TrekMovie.com interview with Greg Grunberg
2009_0421 : Disability Matters Podcast
2009_0408 : CNN Video News Release
2009_0408 : Talk About It! – The Day For Night Creativity Podcast

Viral
Dreifuss Station.com
YouTube Channel & Stealth Video Series
Talk About It! Creativity Podcast (Day 030 Addictaphone)

Articles + Press
2009_0502 : Stars That Care
2009_0420 : People.com A Call To Arms in the Epilepsy Fight
2009_0420 : Greg Grunberg Enlists Jennifer Garner to Talk About It
2009_0401 : ParentDish.com interview with Greg Grunberg
2009_0333 : People.com interview with Greg Grunberg

Art Direction, Artists, Brand & Identity, Flash, Found, Graphic Design, Multimedia, PORTFOLIO, Sitework, Soundtrack, Studio, Talk About It, Video, Viral |

Jorge Garcia & Greg Grunberg :: Talk About It!

Viral Video

Segment 1 of 7, produced for the “Laughter On The Talk About It! Express” series of PSAs for TalkAboutIt.org.
http://www.talkaboutit.org/jorgegarcia

Brand & Identity, Graphic Design, Motion Design, PORTFOLIO, Sitework, Studio, Talk About It, Video, Viral |

Chris Pine “Epilepsy & First Aid” Video

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

Chris Pine Talks About It! “Epilepsy and First Aid” from Day For Night.

TalkAboutIt.org is the Web site of the ‘Talk About It!’ Foundation. The Foundation, created by Greg Grunberg (star of HEROES, ALIAS, FELICITY), gives a voice to under-represented and misunderstood causes, including epilepsy. Grunberg’s son lives with epilepsy. TalkAboutIt.org unites celebrities, experts and the general public to help improve everyone’s understanding and perceptions about epilepsy and seizures.

For more info:
http://www.talkaboutit.org/firstaid

Art Direction, Brand & Identity, Custom Site Design, Digital Strategy, Flash, Graphic Design, Motion Design, PORTFOLIO, Segment, Sitework, Studio, Talk About It, Video, Viral | Tagged , , , , , ,

James Kyson Lee “Epilepsy & First Aid” Video

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

James Kyson Lee Talks About It! “Epilepsy and First Aid” from Day For Night.

TalkAboutIt.org is the web site of the ‘Talk About It!’ Foundation. The Foundation, created by Greg Grunberg (star of HEROES, ALIAS, FELICITY), gives a voice to under-represented and misunderstood causes, including epilepsy. Grunberg’s son lives with epilepsy. TalkAboutIt.org unites celebrities, experts and the general public to help improve everyone’s understanding and perceptions about epilepsy and seizures.

For more info:
http://www.talkaboutit.org/firstaid

Art Direction, Brand & Identity, Custom Site Design, Digital Strategy, Flash, Graphic Design, Motion Design, PORTFOLIO, Segment, Sitework, Studio, Talk About It, Video, Viral | Tagged , , , , , , ,

Jason Bateman “Epilepsy & First Aid” Video

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

Jason Bateman Talks About It! “Epilepsy and First Aid” from Day For Night.

TalkAboutIt.org is the Web site of the ‘Talk About It!’ Foundation. The Foundation, created by Greg Grunberg (star of HEROES, ALIAS, FELICITY), gives a voice to under-represented and misunderstood causes, including epilepsy. Grunberg’s son lives with epilepsy. TalkAboutIt.org unites celebrities, experts and the general public to help improve everyone’s understanding and perceptions about epilepsy and seizures.

For more info:
http://www.talkaboutit.org/firstaid

Art Direction, Brand & Identity, Custom Site Design, Digital Strategy, Flash, Graphic Design, Motion Design, PORTFOLIO, Segment, Sitework, Studio, Talk About It, Video, Viral | Tagged , , , , , ,

James Denton “Epilepsy & First Aid” Video

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

James Denton Talks About It! “Epilepsy and First Aid” from Day For Night.

TalkAboutIt.org is the Web site of the ‘Talk About It!’ Foundation. The Foundation, created by Greg Grunberg (star of HEROES, ALIAS, FELICITY), gives a voice to under-represented and misunderstood causes, including epilepsy. Grunberg’s son lives with epilepsy. TalkAboutIt.org unites celebrities, experts and the general public to help improve everyone’s understanding and perceptions about epilepsy and seizures.

For more info:
http://www.talkaboutit.org/firstaid

Art Direction, Brand & Identity, Custom Site Design, Digital Strategy, Flash, Graphic Design, Motion Design, PORTFOLIO, Segment, Sitework, Studio, Talk About It, Video, Viral | Tagged , , , , , , , , , ,

Sarah Jane Morris “Siblings” Video

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

Sarah Jane Morris Talks About It! “Siblings” from Day For Night.

Sarah Jane Morris talks about epilepsy awareness and the issues faced by siblings of those suffering from epilepsy and seizure disorders.

For more info:
http://www.talkaboutit.org/promise

Art Direction, Brand & Identity, Custom Site Design, Digital Strategy, Flash, Graphic Design, Motion Design, PORTFOLIO, Segment, Sitework, Studio, Talk About It, Video, Viral | Tagged , , , , , , , ,

Roger Cross “Telling Your Kids” Video

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

Roger Cross Talks About It! “Telling Your Kids” from Day For Night.

Roger Cross talks about Epilepsy, and when it’s the right time to tell your kids if you’re a parent who suffers from the condition.

For more info:
http://www.talkaboutit.org/tellingyourkids

Art Direction, Brand & Identity, Custom Site Design, Digital Strategy, Flash, Graphic Design, Motion Design, PORTFOLIO, Segment, Sitework, Studio, Talk About It, Video, Viral | Tagged , , , , , , , ,

Zachary Quinto “Epilepsy Research” Video

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

Zachary Quinto Talks About It! “Epilepsy Research” from Day For Night.

Zachary Quinto talks about epilepsy awareness and the current state of research surrounding the treatment of seizure disorders.

TalkAboutIt.org was created by Greg Grunberg (star of NBC’s HEROES) in collaboration with the Epilepsy Foundation, and unites Hollywood stars to ask questions and to provide answers on epilepsy awareness, and invite change in the public’s false understanding and perceptions about epilepsy.

For more info:
http://www.talkaboutit.org/promise

Art Direction, Brand & Identity, Custom Site Design, Digital Strategy, Flash, Graphic Design, Motion Design, PORTFOLIO, Segment, Sitework, Studio, Talk About It, Video, Viral | Tagged , , , , , , , , ,

Greg Grunberg “Welcome”

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

Greg Grunberg Talks About It! “Welcome” from Day For Night.

TalkAboutIt.org was created by Greg Grunberg, star of NBC’s HEROES and the father of a child with epilepsy and unites Hollywood stars and epilepsy professionals to ask questions and to provide answers on epilepsy awareness.

For more info:
http://www.talkaboutit.org/home

Art Direction, Brand & Identity, Custom Site Design, Digital Strategy, Flash, Graphic Design, Motion Design, PORTFOLIO, Segment, Sitework, Studio, Talk About It, Video, Viral | Tagged , , , , , , ,

Hayden Panettiere “Empowerment & Epilepsy” Video

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

Hayden Panettiere Talks About It! “Empowerment and Epilepsy” from Day For Night.

Hayden Panettiere, star of Heroes and I Love You, Beth Cooper, tells us why it is so importance to talk about epilepsy, how talking about epilepsy is empowering for everyone, and how to become a part of the Talk About It Promise.

TalkAboutIt.org was created by Greg Grunberg (star of NBC’s HEROES) in collaboration with the Epilepsy Foundation, and unites Hollywood stars to ask questions and to provide answers on epilepsy awareness, and invite change in the public’s false understanding and perceptions about epilepsy.

Art Direction, Brand & Identity, Custom Site Design, Digital Strategy, Flash, Graphic Design, Motion Design, PORTFOLIO, Segment, Sitework, Studio, Talk About It, Video, Viral | Tagged , , , , , , ,

Greg Grunberg & Odette Yustman “The Talk About It! Promise is Just Getting Started!”

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

Greg Grunberg Talks About It! “The Talk About It! Promise is just getting started!” from Day For Night.

Site creator Greg Grunberg encourages people to become a part of the Talk About It Promise, to help end the stigma and discrimination impacting people with epilepsy and seizures.

For more info:
http://www.talkaboutit.org/promise

Animation, Art Direction, Brand & Identity, Custom Site Design, Digital Strategy, Flash, Graphic Design, Motion Design, PORTFOLIO, Segment, Sitework, Studio, Talk About It, Video, Viral | Tagged , , , , , ,

“Watch Us Find Find A Cure” for Epilepsy

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

“Watch Us Find A Cure” for epilepsy, and TalkAboutIt.org (2010) from Day For Night.

http://www.watchusfindacure.com

Brand & Identity, Flash, Graphic Design, PORTFOLIO, Sitework, Studio, Talk About It, Video, Viral |

Joe Mantegna “The ADA, Employment and Civil Rights” Video

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

Joe Mantegna Talks About It! “The ADA, Employment and Civil Rights” from Day For Night.

Joe Mantegna, star of Criminal Minds, talks about where epilepsy and the workplace meet, including the ADA, Employment and Civil Rights for people suffering from Epilepsy.

TalkAboutIt.org was created by Greg Grunberg (star of NBC’s HEROES) in collaboration with the Epilepsy Foundation, and unites Hollywood stars to ask questions and to provide answers on epilepsy awareness, and invite change in the public’s false understanding and perceptions about epilepsy.

For more info:
http://www.talkaboutit.org/employment

Art Direction, Brand & Identity, Custom Site Design, Digital Strategy, Flash, Graphic Design, Motion Design, PORTFOLIO, Segment, Sitework, Studio, Talk About It, Video, Viral | Tagged , , , , , , , ,

Jesse Spencer “On Switching Epilepsy Medications” Video

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

Jesse Spencer Talks About It! “On Switching Epilepsy Medications” from Day For Night.

Jesse Spencer, co-star of House MD, introduces us to Greg Grunberg’s interview with guest Dr. Brien J. Smith, on why it is important to talk to your doctor before allowing your pharmacy to switch your epilepsy medications from a name brand to a generic.

TalkAboutIt.org was created by Greg Grunberg (star of NBC’s HEROES) in collaboration with the Epilepsy Foundation, and unites Hollywood stars to ask questions and to provide answers on epilepsy awareness, and invite change in the public’s false understanding and perceptions about epilepsy.

For more info:
http://www.talkaboutit.org/promise

Art Direction, Brand & Identity, Custom Site Design, Digital Strategy, Flash, Graphic Design, Motion Design, PORTFOLIO, Segment, Sitework, Studio, Talk About It, Video, Viral | Tagged , , , , , , , ,

Greg Grunberg “Know Your Options” Video

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

Greg Grunberg Talks About It! “Know Your Options” from Day For Night.

Know your options if your epilepsy medications are still not allowing you to live a seizure-free life… TalkAboutIt.org was created by Greg Grunberg, star of NBC’s HEROES and the father of a child with epilepsy and unites Hollywood stars and epilepsy professionals to ask questions and to provide answers on epilepsy awareness.

For more info:
http://www.talkaboutit.org/knowyouroptions

Art Direction, Brand & Identity, Custom Site Design, Digital Strategy, Flash, Graphic Design, Motion Design, PORTFOLIO, Segment, Sitework, Studio, Talk About It, Video, Viral | Tagged , , , , , , , ,

“The ATLAS Project” Consultation

Brand Strategy & Consultation
Atlas Experiment - Proposed logo from branding exercise. Design by Brian Peterson, with Eric Scott (Day For Night)

Atlas Experiment – Logo from branding exercise. Design by Brian Peterson, with Eric Scott (Day For Night)

Excerpts from the branding and consultation exercise with consultant Kristy Manning, “Building Brand Awareness Through Enhanced Communications and Strategic Relationships” for The Atlas Experiment; in developing a cleaner brand and logo identity for the group and a web presence that would be inviting a younger audience.

Atlas Experiment - Proposed homepage design from branding exercise. Design & Art Direction by Eric Scott (Day For Night), with Kristy Manning (branding consultant)

Atlas Experiment – Proposed homepage design from branding exercise. Design & Art Direction by Eric Scott (Day For Night), with Kristy Manning (branding consultant)

Brand & Identity, Graphic Design, Sitework, Viral |

Kristen Bell “Friends”

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

Kristen Bell Talks About It! “Friends” from Day For Night.

Kristen Bell, star of “Veronica Mars” and “Heroes”, talks about the importance of letting your best friends know you have epilepsy, especially if you have seizures.

For more info:
http://www.talkaboutit.org/friends

Art Direction, Brand & Identity, Custom Site Design, Digital Strategy, Flash, Graphic Design, Motion Design, PORTFOLIO, Segment, Sitework, Studio, Talk About It, Video, Viral | Tagged , , , , , , ,