Talk About It

Talk About It! :: Brand Campaign

Brand Experience & Site Design
Talk About It.org is a branded online user experience, dedicated to increasing public awareness for undervalued and misrepresented causes such as epilepsy... Creative direction and digital strategy by Eric Scott (Day For Night).

Talk About It.org is a branded online user experience, dedicated to increasing public awareness for
undervalued and misrepresented causes such as epilepsy… Creative direction and digital strategy
by Eric Scott (Day For Night).

TalkAboutIt.org was devised by Greg Grunberg (star of Love Bites, The Client List, Heroes, ALIAS, Felicity), in collaboration with the Epilepsy Foundation. TalkAboutIt.org unites celebrities and Hollywood stars to ask questions and to provide answers on epilepsy awareness, and invite change in the public’s false understanding and perceptions about epilepsy.

Day For Night designed and co-developed the Talk About It brand campaign through planning and strategy for a viral content, preceding the launch of the website which is designed around original video PSAs.-

Visit TalkAboutIt.org Website

Talk About It!

Web development and strategy, art direction, design, video editing and compositing, site programming and consultation.

TalkAboutIt.org
was devised by Greg Grunberg (star of NBC’s HEROES), and designed in collaboration with the Epilepsy Foundation and Brian Peterson of Roam Creative. Talk About It! unites celebrities and Hollywood stars to ask questions and to provide answers on epilepsy awareness, and invite change in the public’s false understanding and perceptions about epilepsy.
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We met the challenge of creating an imaginary world of underground train journeys and “tube” subway station platforms. These were wedded to the actor performances (who were filmed on blue-screen), in order to create a virtual journey from “ignorance to awareness” for the website, which is structured around original video PSAs.
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VISIT TalkAboutIt.org

Click to Watch Hollywood Talk About It!

Greg Grunberg introduces TalkAboutIt.org
PLAY VIDEO Chris Pine & Zachary Quinto on epilepsy first aid
Jennifer Garner & Greg Grunberg on parenting concerns
Ron Rifkin on what Epilepsy is
Dr. Drew Pinsky on why we should Talk About It
Milo Ventimiglia on coping with intimidation
Kristen Bell on telling your friends
Hayden Panettiere on empowering people with the condition
John Mayer on living with epilepsy

Talk About It!

Podcasts + Video
2009_0427 : TrekMovie.com interview with Greg Grunberg
2009_0421 : Disability Matters Podcast
2009_0408 : CNN Video News Release
2009_0408 : Talk About It! – The Day For Night Creativity Podcast

Viral
Dreifuss Station.com
YouTube Channel & Stealth Video Series
Talk About It! Creativity Podcast (Day 030 Addictaphone)

Articles + Press
2009_0502 : Stars That Care
2009_0420 : People.com A Call To Arms in the Epilepsy Fight
2009_0420 : Greg Grunberg Enlists Jennifer Garner to Talk About It
2009_0401 : ParentDish.com interview with Greg Grunberg
2009_0333 : People.com interview with Greg Grunberg

Art Direction, Artists, Brand & Identity, Flash, Found, Graphic Design, Multimedia, PORTFOLIO, Sitework, Soundtrack, Studio, Talk About It, Video, Viral |

"4G" Strip Embraces Epilepsy Awareness

TalkAboutIt.org Mini-Site

The storyline of Lucas Turnbloom’s “4G” strip at TalkAboutIt.org takes a new twist in episode 45, and pursues a new epilepsy-themed storyline. Click the arrow buttons to follow along with the insights and adventures of Thad, Dusty and WARD…
http://www.talkaboutit.org/4g

PORTFOLIO, Sitework, Studio, Talk About It |

Bob Guiney & Greg Grunberg :: Talk About It!

Viral Video

Segment 7 of 7, produced for the “Laughter On The Talk About It! Express” series of PSAs for TalkAboutIt.org.
http://www.talkaboutit.org/bobguiney

Brand & Identity, Graphic Design, Motion Design, PORTFOLIO, Sitework, Studio, Talk About It, Video |

Kurt Fuller & Greg Grunberg :: Talk About It!

Viral Video

Segment 6 of 7,  produced for the “Laughter On The Talk About It! Express” series of PSAs for TalkAboutIt.org.
http://www.talkaboutit.org/kurtfuller

Brand & Identity, Graphic Design, Motion Design, PORTFOLIO, Sitework, Studio, Talk About It, Video |

Scott Grimes & Greg Grunberg :: Talk About It!

Viral Video

Segment 5 of 7, produced for the “Laughter On The Talk About It! Express” series of PSAs for TalkAboutIt.org.
http://www.talkaboutit.org/scottgrimes

Brand & Identity, Graphic Design, Motion Design, PORTFOLIO, Sitework, Studio, Talk About It, Video |

James Denton & Greg Grunberg :: Talk About It!

Viral Video

Segment 4 of 7, produced for the “Laughter On The Talk About It! Express” series of PSAs for TalkAboutIt.org.
http://www.talkaboutit.org/jamesdenton

Brand & Identity, Graphic Design, Motion Design, PORTFOLIO, Sitework, Studio, Talk About It, Video |

Josh Cooke & Greg Grunberg :: Talk About It!

Viral Video

Segment 3 of 7, produced for the “Laughter On The Talk About It! Express” series of PSAs for TalkAboutIt.org.
Visit:
http://www.talkaboutit.org/joshcooke

Brand & Identity, Graphic Design, Motion Design, PORTFOLIO, Sitework, Studio, Talk About It, Video |

Milo Ventimiglia & Greg Grunberg :: Talk About It!

Viral Video

Segment 2 of 7, produced for the “Laughter On The Talk About It! Express” series of PSAs for TalkAboutIt.org.
http://www.talkaboutit.org/miloventimiglia

Brand & Identity, Graphic Design, Motion Design, PORTFOLIO, Sitework, Studio, Talk About It, Video |

Jorge Garcia & Greg Grunberg :: Talk About It!

Viral Video

Segment 1 of 7, produced for the “Laughter On The Talk About It! Express” series of PSAs for TalkAboutIt.org.
http://www.talkaboutit.org/jorgegarcia

Brand & Identity, Graphic Design, Motion Design, PORTFOLIO, Sitework, Studio, Talk About It, Video, Viral |

Chris Pine “Epilepsy & First Aid” Video

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

Chris Pine Talks About It! “Epilepsy and First Aid” from Day For Night.

TalkAboutIt.org is the Web site of the ‘Talk About It!’ Foundation. The Foundation, created by Greg Grunberg (star of HEROES, ALIAS, FELICITY), gives a voice to under-represented and misunderstood causes, including epilepsy. Grunberg’s son lives with epilepsy. TalkAboutIt.org unites celebrities, experts and the general public to help improve everyone’s understanding and perceptions about epilepsy and seizures.

For more info:
http://www.talkaboutit.org/firstaid

Art Direction, Brand & Identity, Custom Site Design, Digital Strategy, Flash, Graphic Design, Motion Design, PORTFOLIO, Segment, Sitework, Studio, Talk About It, Video, Viral | Tagged , , , , , ,

James Kyson Lee “Epilepsy & First Aid” Video

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

James Kyson Lee Talks About It! “Epilepsy and First Aid” from Day For Night.

TalkAboutIt.org is the web site of the ‘Talk About It!’ Foundation. The Foundation, created by Greg Grunberg (star of HEROES, ALIAS, FELICITY), gives a voice to under-represented and misunderstood causes, including epilepsy. Grunberg’s son lives with epilepsy. TalkAboutIt.org unites celebrities, experts and the general public to help improve everyone’s understanding and perceptions about epilepsy and seizures.

For more info:
http://www.talkaboutit.org/firstaid

Art Direction, Brand & Identity, Custom Site Design, Digital Strategy, Flash, Graphic Design, Motion Design, PORTFOLIO, Segment, Sitework, Studio, Talk About It, Video, Viral | Tagged , , , , , , ,

Jason Bateman “Epilepsy & First Aid” Video

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

Jason Bateman Talks About It! “Epilepsy and First Aid” from Day For Night.

TalkAboutIt.org is the Web site of the ‘Talk About It!’ Foundation. The Foundation, created by Greg Grunberg (star of HEROES, ALIAS, FELICITY), gives a voice to under-represented and misunderstood causes, including epilepsy. Grunberg’s son lives with epilepsy. TalkAboutIt.org unites celebrities, experts and the general public to help improve everyone’s understanding and perceptions about epilepsy and seizures.

For more info:
http://www.talkaboutit.org/firstaid

Art Direction, Brand & Identity, Custom Site Design, Digital Strategy, Flash, Graphic Design, Motion Design, PORTFOLIO, Segment, Sitework, Studio, Talk About It, Video, Viral | Tagged , , , , , ,

James Denton “Epilepsy & First Aid” Video

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

James Denton Talks About It! “Epilepsy and First Aid” from Day For Night.

TalkAboutIt.org is the Web site of the ‘Talk About It!’ Foundation. The Foundation, created by Greg Grunberg (star of HEROES, ALIAS, FELICITY), gives a voice to under-represented and misunderstood causes, including epilepsy. Grunberg’s son lives with epilepsy. TalkAboutIt.org unites celebrities, experts and the general public to help improve everyone’s understanding and perceptions about epilepsy and seizures.

For more info:
http://www.talkaboutit.org/firstaid

Art Direction, Brand & Identity, Custom Site Design, Digital Strategy, Flash, Graphic Design, Motion Design, PORTFOLIO, Segment, Sitework, Studio, Talk About It, Video, Viral | Tagged , , , , , , , , , ,

Hollywood “Talks About It” at “Morning Glory” NYC Premiere

Video Editorial & Sound Design

Talk About It!.org – “Morning Glory” New York City Premiere from Day For Night.

New York City, Sunday November 7, 2010 — On the red carpet at the premiere of new movie “Morning Glory,” Harrison Ford, J.J. Abrams, Rachel McAdams and Jeff Goldblum talk candidly about epilepsy and hopes for a cure. Other interviewees featured include co-stars Patrick Wilson, Arden Myrin, J. Elaine Marcos, Alice Callahan, Rick Younger, plus singer Natasha Bedingfield (featured song “Strip Me” from the soundtrack), producer Sherryl Clark, “Morning Glory” writer Aline Brosh McKenna.

For full ‘Red Carpet’ reel and for more information about epilepsy, please visit:
http://www.talkaboutit.org

The Epilepsy Foundation also commissioned this media segment:

Epilepsy Foundation – “Morning Glory” New York City Premiere from Day For Night

Brand & Identity, Graphic Design, Motion Design, Music, PORTFOLIO, Press Releases, Sitework, Soundtrack, Studio, Talk About It, Video |

Sarah Jane Morris “Siblings” Video

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

Sarah Jane Morris Talks About It! “Siblings” from Day For Night.

Sarah Jane Morris talks about epilepsy awareness and the issues faced by siblings of those suffering from epilepsy and seizure disorders.

For more info:
http://www.talkaboutit.org/promise

Art Direction, Brand & Identity, Custom Site Design, Digital Strategy, Flash, Graphic Design, Motion Design, PORTFOLIO, Segment, Sitework, Studio, Talk About It, Video, Viral | Tagged , , , , , , , ,

Roger Cross “Telling Your Kids” Video

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

Roger Cross Talks About It! “Telling Your Kids” from Day For Night.

Roger Cross talks about Epilepsy, and when it’s the right time to tell your kids if you’re a parent who suffers from the condition.

For more info:
http://www.talkaboutit.org/tellingyourkids

Art Direction, Brand & Identity, Custom Site Design, Digital Strategy, Flash, Graphic Design, Motion Design, PORTFOLIO, Segment, Sitework, Studio, Talk About It, Video, Viral | Tagged , , , , , , , ,

Zachary Quinto “Epilepsy Research” Video

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

Zachary Quinto Talks About It! “Epilepsy Research” from Day For Night.

Zachary Quinto talks about epilepsy awareness and the current state of research surrounding the treatment of seizure disorders.

TalkAboutIt.org was created by Greg Grunberg (star of NBC’s HEROES) in collaboration with the Epilepsy Foundation, and unites Hollywood stars to ask questions and to provide answers on epilepsy awareness, and invite change in the public’s false understanding and perceptions about epilepsy.

For more info:
http://www.talkaboutit.org/promise

Art Direction, Brand & Identity, Custom Site Design, Digital Strategy, Flash, Graphic Design, Motion Design, PORTFOLIO, Segment, Sitework, Studio, Talk About It, Video, Viral | Tagged , , , , , , , , ,

“Morning Glory” NYC Premiere to Benefit “Talk About It!”

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

TalkAboutIt_Morning GloryWashington, D.C., November 11, 2010 PRNewswire The Epilepsy Foundation’s National Epilepsy Awareness Month gets a boost from Paramount Pictures and JJ Abrams’ Bad Robot Productions with a red-carpet affair and after party for Morning Glory, starring Harrison Ford, Diane Keaton, and Rachel McAdams. The event benefits TalkAboutIt.org, created by Greg Grunberg in collaboration with the Epilepsy Foundation.

More about Talk About It! here.

Day For Night designed and edited the Talk About It media reels after attending the star-studded event.

Red Carpet Platform

Download the Grunny poster
Visit TalkAboutIt.org

Artists, Found, Graphic Design, Music, PORTFOLIO, Press Releases, Sitework, Soundtrack, Studio, Talk About It, Video |