objective is to design manageable multimedia user experiences.
We place extra attention upon the way people read (or more frequently,
don't) unto a specific medium.
The realities of designing for a post-literate consumer culture
always pose new challenges for a business with something to say.
This is why we always discuss values before beginning any visual design
We recommend doing a preliminary project analysis for clients, before
touching upon artistic or graphic design concerns. We look forward
to engaging you soon in a dialogue, and to begin the collaboration
that will be your next successful project.
information design is a positive balance of the following:
Freedom and flexibility within the
Clear business strategy
Narrative and story-telling issues (strategic use of emotional
Rich information design
Pragmatic interactive design, resulting from user research,
Project rates for services can be made available upon request,
or as part of the estimate we produce following our initial consultation
DAY FOR NIGHT
is what we used to call that convergent, sometimes ironic, hybrid of fiction
and reality, more commonly regarded as an important part of viral marketing, where misdirecting an audience away from mainstream
sponsorship interests becomes a powerful tool for holding attention,
and building stable, long-term relationships between web content
and an audience.
What are we going on about? OK then.
A convergence of browser content with any secondary medium –
such as television, ˘lm, radio, literature, advertising, creates
a new, “misdirected” relationship, which can be exploited
for entertainment purposes, to confuse expectations, or to engage
a study of human nature or consumer behavior patterns.
For example, it
works best upon the assumption that we tend not to question that
which we will accept in good faith to be real, and is not too distant
from the Situationists’ practice of creating happenings during
the 1960s, urging consumerist society to shake itself from complacency
(cf. Guy Debord’s Society Of The Spectacle).
In filmic terms, we might address the proverbial fourth wall of
film or the stage ┬ an invisible line which separates the audience
from the actors. Crossing this line, with a look or glance directly
into the camera is an acknowledgment of the artifice of film. In
a Shakespearean context, an aside is a character's means of addressing
the audience directly, by breaking that wall.
challenges all basic assumptions about the medium, and the conditions
upon which we are viewers, whether the medium is video or film,
and whether or not the actors are aware of the medium.
Net surfers are used to browsing websites with a generally passive
attitude about questioning its content. The issue is plausibility,
and web developers often overlook the view that the web is arti˘cial,
and that we are experiencing varying degrees of arti˘ce and ˘ction
at all times. Internet Theatre is a stage-wink to the initiated.
So hasn’t the state of web development in the 1990s set the
stage for the perfect art form? With web design, if we were to take
away all the main props, what would we have left?