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I’m continuously reminded that I have a choice:
I can make a thing as big as I can,
or,
I can create it deliberately on a scale, such that I can also still fully appreciate it.
If I remember to create in relation to scale, and appreciation, then the work assumes a manageable degree of authority, by recognizing its audience, without overextending its welcome.
The goal in packaging electronic, minimalistic and ambient music seems less connected to the traditional aspects of advertising and marketing; up-selling a potential client on a new look or a model that is desirable or simply unattainable; but rather, to resonate a sympathetic chord with the listener; to hit them on a more abstract level, where the purchasing decision lies behind instinct.
A pure abstraction.
To be underground, you had to do what you believed in, at the potential expense of passing on any new temptations or riches.
The lure of the underground is that if you could avoid jumping upon a capitalist bandwagon during your entire adult life, and stick to your guns forever (or for as long as you can creatively defend not doing so), you would have proven a methodology for happiness by exemplifying singularity for your peers and colleagues.
OK, so “Operation Iraqi Freedom” starts up full force on our TVs on Tuesday, March 25. Only it’s got other names, on different networks. CBS calls their spin on the war “” while NBC uses the president’s lingo, “Operation Iraqi Freedom.” Looks like someone’s sucking up a little.
The nightly news on ABC actually features an editorial from a media-studies guy, who dissects the 3 different brands, and assures the viewers that they are being lied to in three different containers. So choose wisely.
It was actually the most engaging part of watching the whole spectacle. Could you imagine the creative meetings that took place to get these identities? Can you picture the kind of behaviors that accompanied the agency/designers’ motivation...to keep the war “sexy”...?
"I want to make the coooolest logo.... for the war? Because think of the opportunities? If we came up with the official brand for the war, we could charge a lot for that."
Operation Iraqi Freedom. "Hey, we got to pick the font!"
It's the integrated spectacle, in case you didn’t notice.
There are moments when I want to choke on my own sick.