Misdirection.
“I sometimes find it difficult to imagine what my life will be like, working some day as a designer or art director in the world of advertising.
Special importance is placed upon every designer’s ability to express him or herself clearly; also to be able to explain that work. Its relevance.
But more often than not, I do something first, based upon me liking it, me believing in it. And then, over the passage of time, do I figure out what it is exactly that I have made.”
– Noel Crane, Touchstone Television