1991-2007 : Day For
Night Label Presentation 1994-1998
: Eric Scott Art Direction Portfolio 1998-2007 : Day For
Night Multimedia Client Portfolio
ERIC SCOTT : PORTFOLIO : BRANDING DESIGN DAY FOR NIGHT MULTIMEDIA : 1998
- PRESENT
1998 marked the full-time launch of Eric
Scott's career as Creative Director with Day
For Night Multimedia.
After a hiatus of three months, re-invention and focusing
priorities from his previous role as Art Director with WorldWest
Communications, LLC, Eric moved all of his attention on developing
a compact and flexible studio environment; one which required
little or no overhead and minimal cost outlay. The first commercial
pitch was a home run: to Touchstone Television/Imagine Entertainment/Disney
Online, for the design of a web presence for “Felicity”
resident advisor Noel Crane.
The objective was two-fold; to create a viral marketing and
word-of-mouth piece for the show, and allow for there to be
spirit of discovery and renewal for fans of the show, who
would discover, by only the most casual of mentions, that
fictitious Noel's homepage really did exist online. Today,
a commonplace enough occurrence, but a pretty radical idea,
back in 1998, when only the elite seemed to understand web
tools well enough to devise a minimalistic presence.
DAY FOR NIGHT MULTIMEDIA
CLIENT WORK BY YEAR
1994 - 1998 Smokey Robinson “Who Am I Now”
CD Hotel Oceana : Marketing brochure Secrets of Caesar’s Magical Empire
: Book design Television
Games Network WorldWest.com
