| 1997 proved to be a strong year for Toto's
Steve Lukather, when Sony
Music International, in association with representation
Fitzgerald-Hartley,
devised a solo identity for the singer-guitarist, in the form
of "Luke."
Luke – the album – is a youthful-sounding
album, full of energy and raw power. To hone the album concept,
creative director Doug Brown (WorldWest) commissioned over
100 cover treatments and designs from Eric
Scott , in an effort to bombard the decision-makers
with choices of all varieties.
"...We completely plastered the conference room
wall in designs, right before Steve (Lukather) and (manager)
Mark (Hartley) arrived for the presentation. A 20-foot wall
with hundreds of great album designs, all representing Luke
with a different photographic and type treatments. There were
over a hundred, and I was exhausted, since I'd been generating
these for just about two weeks solid, doing about 7-10 new
ones each day. And each time I showed a round to Doug, he'd
smile and nod, then say "Now do ten more." So I
snuck in quickly, and stuck one more up there, which I had
just done, quite literally minutes before they arrived
and this one was the one with the word "Luke" inside
of Steve's iris, and sandwiched it non-chalantly in the middle
of the wall... And somehow, everyone, ironically, went straight
to that one. Go figure, except that it was my favorite too."
(Source: Eric Scott, "Obsessions
(Day 040)")
>>
View full "LUKE" CD Booklet as a spread, Pt. 1
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View full "LUKE" CD Booklet as a spread, Pt. 2
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