| 1997 proved to be a strong year for Toto's
Steve Lukather, when Sony
Music International, in association with representation
Fitzgerald-Hartley,
devised a solo identity for the singer-guitarist, in the form
of "Luke."
Luke – the album – is a youthful-sounding
album, full of energy and raw power. To hone the album concept,
creative director Doug Brown (WorldWest) commissioned over
100 cover treatments and designs from Eric
Scott, in an effort to bombard the decision-makers
with choices of all varieties.
"...We completely plastered the conference room
wall in designs, right before Steve (Lukather) and (manager)
Mark (Hartley) arrived for the presentation. A 20-foot wall
with hundreds of great album designs, all representing "Luke"
with a different photographic and type treatments. There were
over a hundred, and I was exhausted, since I'd been generating
these for just about two weeks solid, doing about 7-10 new
ones each day. And each time I showed a round to Doug, he'd
smile and nod, then say "Now do ten more." So I
snuck in quickly, and stuck one more up there, which I had
just done, quite literally minutes before they arrived
and this one was the one with the word "Luke" inside
of Steve's iris, and sandwiched it non-chalantly in the middle
of the wall... And somehow, everyone, ironically, went straight
to that one. Go figure, except that it was my favorite too."
(Source: Eric Scott, "Obsessions
(Day 040)")
>>
View full "LUKE" CD Booklet as a spread, part 1 |
