| Invidi
Technologies Corporation is the world’s leading targeted
media solutions company. Their vision and expertise in building
smart advertising systems has created substantial monetary
value for the cable, satellite and advertising industries.
To introduce the industry's head-end cable operators to
the benefits of targeted television advertising,
Invidi hired the creative team of Doug Brown
(Brandwiser) and Brian Peterson (Roam Creative)
to devise the narrative, and to create a universe of original
thematic imagery in both 2- and 3-D. The full exposition was
delivered to the ad agency world as a 35-minute video on DVD,
packaged in a handsome metal tin.
Eric Scott
of Day For
Night Multimedia was enlisted to compose and
produce the original musical underscore and custom audio design,
as well as to create the DVD menu interface design.
Full selections from the soundtrack can be heard on "Music
For Targeted Television Advertising" (Day
051).
WATCH FULL DVD CHAPTERS (using QuickTime)
or
LISTEN to MUSIC/AUDIO MIXES (using
RealOne Player)
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