Media provides Interactive Television (iTV) content
solutions for advertisers through their agencies. Their primary
focus is to help advertising agencies evolve the changing
world of television.
In early October 2005, Eric
Scott of Day
For Night Multimedia composed and produced the
musical underscore and custom audio design for their 2005
interactive DVD presentation to investor partners.
The finished track, “Sometimes Why,” evinces the
intriguing, and occasionally unsettling auditory landscape
using vowels, crowd walla and digitally-processed spoken voice
Full selections from the soundtrack can be heard on "Music
For Targeted Television Advertising" (Day