Living Faith is a contemporary, non-denominational Christian church, offering a contemporary style of worship and practical Bible teaching to help you connect with God in a personal and powerful way. Day For Night provided the new “Living” brand and visual identity system, plus website design and support through new informational graphics.
Eric: “The branding and identity campaign for Living Faith Christian Church (Northridge, CA) began initially as a logo refresh, until the prophetic evening before presenting design comps, when I had a dream that the logo should only be a single word. The logos presented were all two-words or more, and the single word living was already appropriated in their URL. It made perfect sense to capitalize on the descriptor in this case because “living” could also be applied to many aspects of the church and its characteristically bold approach.”
Below, the the short film “We Believe“, an application of the motion brand, produced and animated by Daniel Cathers / Living Faith Christian Church.
Voiceover: Julian Bailey. At bottom, some rough sketches from the logo development process.
We Believe from LFCC Northridge on Vimeo.
mapping the journey taken in development of the final logo (see top).
ironically the first step in developing much of the new identity. Sometimes the
look and feel of a piece sets the tone for more much of the development.