Fonts & Typography

Day For Night :: Identity [Day 008]

Book | Words & Images by Eric Scott

day008_tabletop_mini


Eric Scott is a writer, multimedia artist, designer and composer… and in his 2nd book “Identity,” (Day 008) he explores the gestalt of Day For Night, presenting a variety of visual identities (alternating between the personal, and those created for his clients) along with other “messaging” from the Day For Night history. To create this work, Eric has painstakingly reviewed, documented and organized his own personal work, writings, designs & creative observations to present a cross-section that is the salient tip of the Day For Night (creative) iceberg…

In keeping with this approach, an abstract, occasionally surrealist, and mostly art-focused approach dominates the works presented, where “Identity” deliberately avoids the conflict of narrative, and instead interweaves many of Eric’s personal writings, notebooks and archives. A corner peeked-around when developing the identities and writings in a highly personal and visual setting… all of which, at its heart, defines the Day For Night approach.

“Identity” is a must-read for anyone who is a friend of the label, a client (or potential client), a lover of railway travel and/or urban explorer, reader of poetry or theorist of information architecture, or someone who is passionate about the creative process.

The full visual identity system, logo and sub-brands created by Day For Night, under the catalogue ID “Identity” (Day 008). As a matter of internal reference, this also includes identity marks for Eric ScottNIGHTfonts, Editions La Nuit Amèricaine, Re:Fresh, King FMBluebottles, and Rhythm Factory, plus the accompanying letterhead, envelope, business card, in-ternal communications (fax, invoice, etc.), and a free downloadable desktop utility for composers, the Day For Night BPM Calculator

Two Chefs / Bakkavor

Logo & Identity Development

Two Chefs Bakkavor : Identity - Eric Scott / Day For Night

Two Chefs Bakkavor : Identity – Eric Scott / Day For Night

Bandwagon Media

Brand Strategy and Identity Development

Bandwagon Media : Brand strategy, Logo and Identity Development by Day For Night.

Bandwagon Media : Brand strategy, Logo and Identity Development by Day For Night.

Bandwagon Media : Brand strategy, Logo and Identity Development by Day For Night.

Bandwagon Media : Brand strategy, Logo and Identity Development by Day For Night.

Salvador Dalek vs. NIGHTfonts :: Mission [Day 047]

CDR | Download

NIGHTfonts, an imprint of Day For Night, came into existence as part of a greater mission; to create and distribute new typefaces that read well with concern for the limitations of screen-based viewing.

“Control” (Day 047), the first family of NIGHTfonts, consists of 6 Truetype font faces available for Mac or PC: NF Stop, NF Order, NF Listen, NF Impose, NF Enjoy and NF Receive.

Künstfabriken :: Tha Groove EP [Day 037]

CD-R | Download

Toto “XX : 1977-1997”

Art Direction / Print & CD Packaging Design

Toto "XX" 1977-1997 - Design & Art Direction by Eric Scott with Brian Peterson, Logo Design by Magdy Rizk

Toto “XX” 1977-1997 – Design & Art Direction by Eric Scott with Brian Peterson, Logo Design by Magdy Rizk

In 1997, the successful “Tambu” campaign and tour were followed in 1997 by a collection of the Toto’s archival “XX”. This collection of unreleased, rare and live tracks from the band’s career necessitated the journey through a vault of photographs, recordings and collectibles, in search of the perfect career snapshot to satisfy both fans and collectors alike.

To create the dream-collage shown in the album art, many “new” historical artifacts were devised, as micro-cassettes, 8-tracks and tchotchkeys appeared for the first time ever, by use of Photoshop, and by the good graces and creative license this project had to offer.

So don’t go looking on eBay for a Kingdom Of Desire London Tour Bus anywhere… you probably won’t find it.

This work was produced in collaboration with Doug Brown of WorldWest Communications, with Brian Peterson (Roam Creative) and logo illustrator Magdy Rizk.

Toto "XX" 1977-1997 - Design & Art Direction by Eric Scott with Brian Peterson, Logo Design by Magdy Rizk


Toto "XX" 1977-1997 - Design & Art Direction by Eric Scott with Brian Peterson, Logo Design by Magdy Rizk Toto “XX” 1977-1997 – Design & Art Direction by Eric Scott with Brian Peterson, Logo Design by Magdy Rizk

(1997 | Sony Music International | Columbia COL 489965)

Steve Lukather “Broken Machine”

Art Direction / Print & CD Packaging Design

Steve Lukather "LUKE - Broken Machine (Sampler)" CD packaging - Design & Art Direction by Eric Scott (Day For Night)

Steve Lukather “LUKE – Broken Machine (Sampler)” CD packaging – Design & Art Direction by Eric Scott (Day For Night)

1997 proved to be a strong year for Toto‘s Steve Lukather, when Sony Music International, in association with representation Fitzgerald-Hartley, devised a solo identity for the singer-guitarist, in the form of “Luke.”

Steve Lukather_Luke Promo_Back
(1997 | Sony Music International SAMPCM 4355)

Steve Lukather “Hate Everything About U”

Art Direction / Print & CD Packaging Design

Steve Lukather "LUKE - Hate Everything About U" CD packaging - Design & Art Direction by Eric Scott (Day For Night)

Steve Lukather “LUKE – Hate Everything About U” CD packaging – Design & Art Direction by Eric Scott (Day For Night)

1997 proved to be a strong year for Toto‘s Steve Lukather, when Sony Music International, in association with representation Fitzgerald-Hartley, devised a solo identity for the singer-guitarist, in the form of “Luke.”

Steve Lukather_Luke Hate Everything About U_Reverse
(1997 | Sony Music International | Columbia 664616)

Steve Lukather “LUKE”

Art Direction / Print & CD Packaging Design

Steve Lukather "LUKE" - Design & Art Direction by Eric Scott (Day For Night)

Steve Lukather “LUKE” – Design & Art Direction by Eric Scott (Day For Night)

1997 proved to be a strong year for Toto‘s Steve Lukather, when Sony Music International, in association with representation Fitzgerald-Hartley, devised a solo identity for the singer-guitarist, in the form of “Luke.”
Luke – the album – is a youthful-sounding album, full of energy and raw power. To hone the album concept, creative director Doug Brown (WorldWest) commissioned over 100 cover treatments and designs from Eric Scott, in an effort to bombard the decision-makers with choices of all varieties.

Steve Lukather_Luke Rennes_poster“…We completely plastered the conference room wall in designs, right before Steve (Lukather) and (manager) Mark (Hartley) arrived for the presentation. A 20-foot wall with hundreds of great album designs, all representing Luke with a different photographic and type treatments. There were over a hundred, and I was exhausted, since I’d been generating these for just about two weeks solid, doing about 7-10 new ones each day. And each time I showed a round to Doug, he’d smile and nod, and tell me to go and give him another ten.

What was really odd though, was how I snuck in at the last minute,  stuck one last design up there in the middle of the hundred, something I had just done upstairs in the studio, quite literally minutes before they arrived, and this happened to be the one with the word “LUKE” embedded very small, inside of Steve’s iris… And somehow, everyone, ironically, went straight to that one. Go figure, except that it was my favorite too.”
(Source: Eric Scott, “Obsessions (Day 040)

Steve Lukather "LUKE" front CD Booklet Panel - Design & Art Direction by Eric Scott (Day For Night)


Steve Lukather "LUKE" back CD Booklet Panel - Design & Art Direction by Eric Scott (Day For Night) Steve Lukather “LUKE” front & back CD Booklet Panel – Design & Art Direction by Eric Scott (Day For Night)

(1997 | Sony Music International | Columbia COL 487360)

NIGHTfonts :: Style [Day 027]

CDR | Download

NIGHTfonts, an imprint of Day For Night, came into existence as part of a greater mission; to create and distribute new typefaces that read well with concern for the limitations of screen-based viewing.

“Style” (Day 027), the first family of NIGHTfonts, consists of 6 Truetype font faces available for Mac or PC: NF Stop, NF Order, NF Listen, NF Impose, NF Enjoy and NF Receive.

Toto “The Other End of Time”

Art Direction / Print & CD Packaging Design

Toto "The Other End Of Time" - CD-s release - Design & Art Direction by Eric Scott (Day For Night)

Toto “The Other End Of Time” – CD-s release – Design & Art Direction by Eric Scott (Day For Night)

In 1995, Sony Music International, in association withToto‘s representation Fitzgerald-Hartley, issued a powerful comeback campaign directive for the band; the first result was “Tambu“… Inspired by the band’s fascination in invented word-hybrid… “Something which could mean something brand new unto itself,” a cross between “taboo” and tamboe, an instrument favored by percussionist Simon Phillips.

Tambu – the album – was a conceit born of a love for pulp-fiction covers and tawdry bedside reading. The album concept, devised by Eric Scott and Doug Brown (WorldWest Communications), involved a period juke joint setting, in which the band were to be filmed and photographed while performing, for both their album photography and music video “I Will Remember”… The design of the sleeve itself was a laborious affair, involving the creation of a custom typeface “5 4 0” (a distressed variation on Caslon) and many coffee-stained and soiled pages of a lyric booklet; representing the innards of the same pulp novel…

Toto "The Other End Of Time" - CD-s release - Design & Art Direction by Eric Scott (Day For Night), Creative Direction by Doug Brown

Toto “The Other End Of Time” – CD-s release – Design & Art Direction by Eric Scott (Day For Night)

(© 1995 | Sony Music International | Columbia COL 489965)

Toto “The Turning Point”

Art Direction / Print & CD Packaging Design

Toto "The Turning Point" - CD-s release - Design & Art Direction by Eric Scott (Day For Night)

Toto “The Turning Point” – CD-s release – Design & Art Direction by Eric Scott (Day For Night)

In 1995, Sony Music International, in association with Toto‘s representation  Fitzgerald-Hartley, issued a powerful comeback campaign directive for the band; the first result was “Tambu“… Inspired by the band’s fascination in invented word-hybrid… “Something which could mean something brand new unto itself,” a cross between “taboo” and thetamboe, an instrument played by percussionist Simon Phillips.

Tambu – the album – was a conceit born of a love for pulp-fiction covers and tawdry bedside reading. The album concept, devised by Eric Scott and Doug Brown (WorldWest Communications), involved a period juke joint setting, in which the band were to be filmed and photographed while performing, for both their album photography and music video “I Will Remember”… The design of the sleeve itself was a laborious affair, involving the creation of a custom typeface “5 4 0” (a distressed variation on Caslon) and many coffee-stained and soiled pages of a lyric booklet; representing the innards of the same pulp novel…

Toto "The Turning Point" - CD-s release - Design & Art Direction by Eric Scott (Day For Night), Creative Direction by Doug Brown

Toto “The Turning Point” – CD-s release – Design & Art Direction by Eric Scott (Day For Night),

(© 1995 | Sony Music International | Columbia COL 662722)

Toto “Just Can't Get To You”

Art Direction / Print & CD Packaging Design

Toto "Just Can't Get To You" - CD-s release - Design & Art Direction by Eric Scott (Day For Night)

Toto “Just Can’t Get To You” – CD-s release – Design & Art Direction by Eric Scott (Day For Night)

In 1995, Sony Music International, in association with Toto‘s representation  Fitzgerald-Hartley, issued a powerful comeback campaign directive for the band; the first result was “Tambu“… Inspired by the band’s fascination in invented word-hybrid… “Something which could mean something brand new unto itself,” a cross between “taboo” and thetamboe, an instrument played by percussionist Simon Phillips.

Tambu – the album – was a conceit born of a love for pulp-fiction covers and tawdry bedside reading. The album concept, devised by Eric Scott and Doug Brown (WorldWest Communications), involved a period juke joint setting, in which the band were to be filmed and photographed while performing, for both their album photography and music video “I Will Remember”… The design of the sleeve itself was a laborious affair, involving the creation of a custom typeface “5 4 0” (a distressed variation on Caslon) and many coffee-stained and soiled pages of a lyric booklet; representing the innards of the same pulp novel…

Toto "Just Can't Get To You" - CD-s release - Design & Art Direction by Eric Scott (Day For Night), Creative Direction by Doug Brown

Toto “Just Can’t Get To You” – CD-s release – Design & Art Direction by Eric Scott (Day For Night)

(© 1995 | Sony Music International | Columbia)

Toto “If You Belong To Me”

Art Direction / Print & CD Packaging Design

Toto "If You Belong To Me" - CD-s release - Design & Art Direction by Eric Scott (Day For Night)

Toto “If You Belong To Me” – CD-s release – Design & Art Direction by Eric Scott (Day For Night)

In 1995, Sony Music International, in association with Toto‘s representation  Fitzgerald-Hartley, issued a powerful comeback campaign directive for the band; the first result was “Tambu“… Inspired by the band’s fascination in invented word-hybrid… “Something which could mean something brand new unto itself,” a cross between “taboo” and  tamboe, a percussion instrument favored by bandmember Simon Phillips.

Tambu – the album – was a conceit born of a love for pulp-fiction covers and tawdry bedside reading. The album concept, devised by Eric Scott and Doug Brown (WorldWest Communications), involved a period juke joint setting, in which the band were to be filmed and photographed while performing, for both their album photography and music video “I Will Remember”… The design of the sleeve itself was a laborious affair, involving the creation of a custom typeface “5 4 0” (a distressed variation on Caslon) and many coffee-stained and soiled pages of a lyric booklet; representing the innards of the same pulp novel…

Toto "If You Belong To Me" - CD-s release - Design & Art Direction by Eric Scott (Day For Night), Creative Direction by Doug Brown

Toto “If You Belong To Me” – CD-s release – Design & Art Direction by Eric Scott (Day For Night), Creative Direction by Doug Brown

(© 1995 | Sony Music International | Columbia)

Toto “I Will Remember”

Art Direction / Print & CD Packaging Design

Toto "I Will Remember" - CD-s release - Design & Art Direction by Eric Scott (Day For Night)

Toto “I Will Remember” – CD-s release – Design & Art Direction by Eric Scott (Day For Night)

In 1995, Sony Music International, in association with Toto‘s representation  Fitzgerald-Hartley, issued a powerful comeback campaign directive for the band; the first result was “Tambu“… Inspired by the band’s fascination in invented word-hybrid… “Something which could mean something brand new unto itself,” a cross between “taboo” and tamboe, a percussion instrument favored by bandmember Simon Phillips.

Tambu – the album – was a conceit born of a love for pulp-fiction covers and tawdry bedside reading. The album concept, devised by Eric Scott and Doug Brown (WorldWest Communications), involved a period juke joint setting, in which the band were to be filmed and photographed while performing, for both their album photography and music video “I Will Remember”… The design of the sleeve itself was a laborious affair, involving the creation of a custom typeface “5 4 0” (a distressed variation on Caslon) and many coffee-stained and soiled pages of a lyric booklet; representing the innards of the same pulp novel…

Toto "I Will Remember" - CD-s release - Design & Art Direction by Eric Scott (Day For Night), Creative Direction by Doug Brown

Toto “I Will Remember” – CD-s release – Design & Art Direction by Eric Scott (Day For Night)

(© 1995 | Sony Music International | Columbia COL 662382)

Toto “TAMBU” Album & Tour

Art Direction / Print & CD Packaging Design

Toto Tambu Pkg

In 1995, Sony Music International, in association with Toto‘s representation  Fitzgerald-Hartley, issued a powerful comeback campaign directive for the band; the first result was “Tambu”… Inspired by the band’s fascination in invented word-hybrid… “Something which could mean something brand new unto itself,” a cross between “taboo” and the tamboe, an instrument played by percussionist Simon Phillips.

Tambu – the album – was a conceit born of a love for pulp-fiction covers and tawdry bedside reading. The album concept, devised by Eric Scott and Doug Brown (WorldWest Communications), involved a period juke joint setting, in which the band were to be filmed and photographed while performing, for both their album photography and music video “I Will Remember”… The design of the sleeve itself was a laborious affair, involving the creation of a custom typeface “5 4 0” (a distressed variation on Caslon) and many coffee-stained and soiled pages of a lyric booklet; representing the innards of the same pulp novel…

Toto "Tambu" - CD release collage views - Design & Art Direction by Eric Scott (Day For Night), Illustrations by Daniel Brereton, Creative Direction by Doug Brown

Toto “Tambu” CD release – Design, Art Direction & Typeface Design by Eric Scott (Day For Night),
Illustrations by Daniel Brereton, Creative Direction by Doug Brown

(© 1995 | Sony Music International | Columbia COL 481202)

Toto "Tambu" Tour 1995-96 Tourbook - Art Direction & Design by Eric Scott (Day For Night), Tour Logo by Magdy Rizk

Toto “Tambu” Tour 1995-96 Tourbook – Art Direction & Design by Eric Scott (Day For Night),
Tour Logo by Wayne Clark (Miller Clark Design)

Toto "Tambu" LP Back Cover view - Paintings by Daniel Brereton

Toto “Tambu” LP Back Cover view – Paintings by Daniel Brereton

Toto "Tambu" Paperback book - Design & Art Direction by Eric Scott (Day For Night), Painting by Daniel Brereton

Toto “Tambu” Paperback book – Design & Art Direction by Eric Scott (Day For Night), Painting by Daniel Brereton

Toto "Tambu" World Tour Logo by Wayne Clark

Toto “Tambu” World Tour Logo by Wayne Clark (Miller Clark Design)

TambuBooklet_02
TambuBooklet_03
TambuBooklet_08
TambuBooklet_09

1994-1998 : Eric Scott Art Direction Portfolio

Immediately prior to launching a full-time career in 1998 as Creative Director with Day For Night, Eric Scott was Art Director with WorldWest Communications, and worked with recording industry clients Sony Music International and Zebra Records, to produce packaging design for some of their top artists.

In 1995, Sony Music International, in association with Toto‘s representation Fitzgerald-Hartley, issued a powerful comeback campaign directive for the band; the first result was “Tambu“… Inspired by the band’s fascination in invented word-hybrid… “Something which could mean something brand new unto itself,” a cross between “taboo” and the tamboe, an instrument played by percussionist Simon Phillips.

Tambu – the album – was a conceit born of a love for pulp-fiction covers and tawdry bedside reading. The album concept, devised by Eric Scott and Doug Brown (WorldWest Communications), involved a period juke joint setting, in which the band were to be filmed and photographed while performing, for both their album photography and music video “I Will Remember”… The design of the sleeve itself was a laborious affair, involving the creation of a custom typeface “5 4 0” (a distressed variation on Caslon) and many coffee-stained and soiled pages of a lyric booklet; representing the innards of the same pulp novel… This was to be followed in 1997 by a collection of the Toto’s archival “XX“.

Sony Music International | Artistic Direction & Design by Eric Scott

• Toto “Tambu” (1995 | Sony Music International | Columbia COL 481202)
• Toto “I Will Remember” (1995 | Sony Music International | Columbia COL 662382)
• Toto “The Other End Of Time” (1995 | Sony Music International | Columbia COL 489965)
• Toto “If You Belong To Me” (1995 | Sony Music International | Columbia)
• Toto “Just Can’t Get To You” (1995 | Sony Music International | Columbia)
• Toto “The Turning Point” (1995 | Sony Music International | Columbia COL 662722)
• Toto “XX (1977-1997)” (1997 | Sony Music International | Columbia COL 489965)
• Steve Lukather “Luke” (1997 | Sony Music International | Columbia COL 487360)
• Steve Lukather “Broken Machine (Sampler)” (1997 | Sony Music International SAMPCM 4355)
• Steve Lukather “Hate Everything About U” (1997 | Sony Music International | Columbia 664616)

Zebra Records | Zebra Acoustic | Artistic Direction & Design by Eric Scott

• Mark Portmann “No Truer Words” (1996 | ZD 44001)
• Zachary Breaux “Uptown Groove” (1996 | ZD 44002)
• Lee Oskar “So Much In Love” (1997 | ZD 44003)
• David Garfield & Friends “A Tribute to Jeff” (1997 | ZD 44005)
• Rob Mullins “Dance For The New World” (1997 | ZD 44006)
• Pierre Bensusan & Didier Malherbe “Live in Paris” (1997 | ZA 44401)
• Music by Charlie Chaplin “Oh! That Cello” (1998 | ZA 44402)
• Gavin Lurssen “Restless” (1997 | ZA 44403)
• Various Artists “A Song A Day” (1998 | ZA 44404)

Day For Night :: Client Portfolio

April 1998 marked the start date of Eric Scott’s career as Creative Director with Day For Night Multimedia. After a very productive “re-invention hiatus” of three months, re-focusing priorities from his previous role as Art Director with WorldWest Communications, Eric moved all of his attention on developing a compact and flexible studio environment; one which required little or no overhead and minimal cost outlay. The first commercial pitch was a home run: to Touchstone Television/Imagine Entertainment/Disney Online, for the design of a web presence for “Felicity” resident advisor Noel Crane.

The objective was two-fold; to create a viral marketing and word-of-mouth piece for the show, and allow for there to be spirit of discovery and renewal for fans of the show, who would discover, by only the most casual of mentions, that fictitious Noel’s homepage really did exist online. Today, a commonplace enough occurrence, but a pretty radical idea, back in 1998, when only the elite seemed to understand web tools well enough to devise a minimalistic presence.

DAY for NIGHT: DESIGN, CONSULTING & WEB STRATEGY

2018 – 2019
NATPE.com
Herb Alpert – Artist
MediaShift Technologies

2011 – 2017
Michael Chiklis.com / Extravaganza Productions : Official Site / Production Company
Bandwagon-Media.com : Production Company Site
BandFromTV.org : Official Site
Location Stock Footage.com : HD Stock Video Catalogue / e-Commerce
Third Parallel.com : B2B Services for Camera Cars / Location Video shoots
Freadom Foundation.org : Non-profit promoting family reading time in the home
Steve Soffa.com : Official Site, e-Commerce & Digital Strategy
Epilepsy Foundation.org : Honoree video post-production for Frank Keating, Joyce Bender and military table appeal
Steve Soffa.tv : Custom One Off Jewelry and Timepiece Creation

2010
Andy Lakey Contemporary Works: Microsites
Unencountered Rogues Gallery & Studies
Unencountered Language / Kanji Paintings
One Heart Project
AndrewLakey.org
AndrewLakeyAngels.com : Lakey Angels
AndrewLakeyStudios.com : The work process
Crestone Group : Wholesale Bakery Website
EarthPress by UNFI : Video Design
Emanuel Studios.com : Site re-design
Torah Aura.com : Website
John Matthew.com : Voiceover Site re-design
ATLAS Experiment : Branding consultation/design
Galactic Pig : Website
WatchUsFindACure.com : Epilepsy Awareness
KristyManning.com : Official Site

2009
Scannerdot.com : Enhanced site for sound artist Robin Rimbaud (Scanner)
“Anything Goes” : Herb Alpert & Lani Hall microsite
Talk About It.org : PSAs for Epilepsy Awareness
Dreifuss Station.com : Talk About It teaser site
“Legomation”: Viral Video for Talk About It
“Club Calloway” : Big Bad Voodoo Daddy microsite
Day 030: Talk About It podcast 
Unencountered by Andrew Lakey : Art book/Japan
Gallery 28 at Seabridge.com
Gracie’s Closet : eCommerce store / dog boutique
Private Mortgage Fund LLC : Visual Identity / site
Assessment Appeal Advisors : Website
Julian Bailey.com : Site

2008
UCare.tv : Site design
Herb Alpert.com : Official Site
Herb Alpert Foundation.org : Site design
Y.T.B. International : Viral Quicktime Videos
Living.org : Living Faith Christian Church
Contemporary Visual Arts.com : Online Gallery and eCommerce Site

2007
BBVD.com / Big Bad Voodoo Daddy Official Site
BethElSp.org / Temple Beth-El of San Pedro
UCI Breast Health.com
Emanuel Studios.com : Babak Emanuel Official Site
BBC Motion Gallery : Film Festival Print Brochure
Angel Magic 108 : Andy Lakey Art Book / Japan
SpectronIQ.com : Site Design Production
SpectronIQ-3d.com : Microsite Design

2006
Pete Moraites.com : Official Site & Sketchbook
PhotoDave.com : Site design
Brilliant Nature.com : Lakey Microsite
Unencountered.com : Lakey Microsite
Access Medical Group.com
Rick Macaya Campaign / CRC Print Ads
Colin Newman Interview : Creative Process
SWIM~ Screen Saver : 2006 “Millennium Edition”
Nature’s Tears Eye Mist / 0:10 TV Music
SYSPRO.com / Design and site architecture
NikkiAndRob.com / Engagement & Wedding Site

2005
AndyLakey.biz : Sitework
INVIDI : DVD Menu Design and authoring
INVIDI Smart Tags: DVD Music
KidWarpt.com
Experience Wish.com : Sitework
Panasonic C3 Microsite : Microsite
Panasonic LB-20 Daylight View : Microsite
LAKEY : Silhouettes And Shadows : DVD Menu
Design / Original Musical Score / Sound Design
The Human Spirit Project.com
OneMedia / Soundtrack for Corporate presentation

2004
David Bowie.com / Audi : Mash-Up
Integrex : Email Marketing Microsite
INVIDI: Flash Intro
Bee You.com
Jan Michelini.com
Tower Art Group.com
Andy Lakey And Co.com
Day For Night.com : Weblog Homepage
Earthrise.com
NuSil.com
J2 / eFax : Email Newsletters
Two Chefs On A Roll.com
Commercial Realty Consultants / Identity
Commercial Realty Consultants / CRCInc.com
UCIrvine : Center For Immunology
Lakey Charities.org
Subtotal.com
Silhouettes And Shadows.com
INVIDI : DVD Music Acts 1-4

2003
VGlobal Media : Corporate presentation
International Avatar Course.com
1042 VoiceWorks : Brand
JD-NO.com / Joy Division & New Order
Julie Jones Realty : Motion brand
Warpt.com : Experimental site navigation
USA Wireless : Trade/Environmental Graphics
Andy Lakey Web.com

2002
People In Progress.org
Lily Alexander : Identity
Day For Night : FLASH Site
Safe Environment Engineering / SafeEnv.com

2001
Hard Tail Forever.com
ITCottage.com
Tomato Workshops NYC :: Projects
• Polite : Day 044
• Audio Interaction
• Gallery Space
• Collective Publication
VideoState.com : Motion brand
Felicity.com : Season 4 Site
Felicity “Main Title Sequence” for the WB Network
ALIAS / ABC.com keyword “ALIAS”
• Credit Dauphine.com
• Find-Whatever.com
• Followers-of-Rambaldi.org
• Alisha

2000
Cyber Sci-Fi Network.net
iVative : Flash interstitial
Wildass : Creative Consortium Identity
Felicity.com : Season 3 Site
3DPaint.com / 3D Paint & F/X
Rumble Boys.com

1999
UCIrvine Graduate Program in Biotechnology
Work For The Ear To Do : CD Series
John Matthew.com
LANICU.com
UCIrvine Molecular Biology & Biochemistry
Silver Birches
The True Wheel.com
Sexy Hair Concepts.com / Ecoly International
OTI / Optimized Technologies, Inc.
Cruise Central.com
Nit-Picker.com
Swim~ Microsite

1998
NIGHTlinkRail.com
Day For Night : Corporate Identity
Noel Crane.com

1994 – 1998
Smokey Robinson “Who Am I Now” CD
Hotel Oceana : Marketing brochure
Secrets of Caesar’s Magical Empire : Book design
Television Games Network
WorldWest.com

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Day For Night Catalogue :: Boutique Label

Art Direction

Eric Scott, Art & Musical Director for Day For Night: “With instrumental, and especially textural electronic music, the primary relevance of music is clearest – namely, that music doesn’t really mean anything – it doesn’t need all sorts of lyrics and words and gimmicks in order to be successful.” Therefore, it feels appropriate that a non-narrative presentation format needed to be developed for Day For Night, to allow for individual die-cut panels, which could be viewed in any particular sequence within a given set of 10, just like random-shuffle programming on a CD player… Let’s face it, by 1991, there was no longer any real pacing of booklet content to digital audio listening.

In late 1991, Eric Scott – a disenfranchised young recording engineer and studio boffin – accepted a night-time design position with a local graphic design production house. In the mind of teaching himself vitally-needed Aldus Freehand skills, and experimenting with design and layout ideas, Eric worked diligently for a year, building out an as-yet non-existent art direction portfolio, between the hours of 10PM and 3AM every morning, before locking up the studio during the final shift of the night.

Eric’s earliest projects were to evolve into cover designs for his emerging Day For Night label. “I knew I had to do my own designs. There was simply no way I was going to trust anyone else to design the packaging for music I was ultimately responsible for, and had slaved so hard to produce. I knew – from the moment I’d figured out what it was about truly great graphic design that I was so passionate about – that I had to rise to this new challenge, and learn the skills necessary to produce my own visuals. They were, after all, and in my own mind, married to the music.”

By this time, Day For Night was already set for its first six releases, (Day 001 through Day 006) – but as yet, had no album art or visual identity. The first attempts to focus in a single direction were chaotic – and thus began a passionate phase of investigation and research into the history of graphic design, and relevance for the aspiring young art director, whohad not attended art school, and lacked a proper design education. A process which went on for the next seven years, during which Eric had to align with a relevant methodology for representing visual ideas as album cover artin the digital age.

Although CD covers managed to preserve the square format of vinyl records, he still claims often to be put off by some design formats found in many artist’s CDs – the eco-friendly DigiPak® foldover design (was it merely a statement of disposability?) or just plain awkward (jewel case fold-outs that sequentially unfolded panels, attempting to reveal information in ways contrary to the message of the music).

Eric continues: “Album design had come to feel empty. If you really want to question the meaning – such as, ‘What am I meant to read into this, and in what order?’ then the pop CD packaging I saw around me was still attempting to guide reading in a linear manner, that did not relate to the non-linearity of the music. Ultimately, the electronica I was creating was a statement away from the more traditional “narrative” stance enforced by the previous school of design thinking, where elaborate, and often expensive design conceits – many of which were a bit too self-important – seemed almost as vacuous as dinosaur rock.

“Ultimately, I’m a record-sleeve junkie. I grew up with sleeves and album art of the 70s and 80s, and slowly learned that, in the hands of capable designer, the better the art, the more memorable the album. There’s actually a great correlation I’ve found between the intuition I use when I browse music in shops, and the graphic tastes of the designers who do sleeves for the artists I like. For the art director or designer, great album design means that you should really tap into the minds of the kinds of fans who would buy such a record. There’s really an awful lot more to talk about there.”

NIGHTfonts :: Gallery