Talk About It

Talk About It! :: Brand Campaign

Brand Experience & Site Design
Talk About It.org is a branded online user experience, dedicated to increasing public awareness for undervalued and misrepresented causes such as epilepsy... Creative direction and digital strategy by Eric Scott (Day For Night).

Talk About It.org is a branded online user experience, dedicated to increasing public awareness for
undervalued and misrepresented causes such as epilepsy… Creative direction and digital strategy
by Eric Scott (Day For Night).

TalkAboutIt.org was devised by Greg Grunberg (star of Love Bites, The Client List, Heroes, ALIAS, Felicity), in collaboration with the Epilepsy Foundation. TalkAboutIt.org unites celebrities and Hollywood stars to ask questions and to provide answers on epilepsy awareness, and invite change in the public’s false understanding and perceptions about epilepsy.

Day For Night designed and co-developed the Talk About It brand campaign through planning and strategy for a viral content, preceding the launch of the website which is designed around original video PSAs.-

Visit TalkAboutIt.org Website

Talk About It!

Web development and strategy, art direction, design, video editing and compositing, site programming and consultation.

TalkAboutIt.org
was devised by Greg Grunberg (star of NBC’s HEROES), and designed in collaboration with the Epilepsy Foundation and Brian Peterson of Roam Creative. Talk About It! unites celebrities and Hollywood stars to ask questions and to provide answers on epilepsy awareness, and invite change in the public’s false understanding and perceptions about epilepsy.
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We met the challenge of creating an imaginary world of underground train journeys and “tube” subway station platforms. These were wedded to the actor performances (who were filmed on blue-screen), in order to create a virtual journey from “ignorance to awareness” for the website, which is structured around original video PSAs.
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VISIT TalkAboutIt.org

Click to Watch Hollywood Talk About It!

Greg Grunberg introduces TalkAboutIt.org
PLAY VIDEO Chris Pine & Zachary Quinto on epilepsy first aid
Jennifer Garner & Greg Grunberg on parenting concerns
Ron Rifkin on what Epilepsy is
Dr. Drew Pinsky on why we should Talk About It
Milo Ventimiglia on coping with intimidation
Kristen Bell on telling your friends
Hayden Panettiere on empowering people with the condition
John Mayer on living with epilepsy

Talk About It!

Podcasts + Video
2009_0427 : TrekMovie.com interview with Greg Grunberg
2009_0421 : Disability Matters Podcast
2009_0408 : CNN Video News Release
2009_0408 : Talk About It! – The Day For Night Creativity Podcast

Viral
Dreifuss Station.com
YouTube Channel & Stealth Video Series
Talk About It! Creativity Podcast (Day 030 Addictaphone)

Articles + Press
2009_0502 : Stars That Care
2009_0420 : People.com A Call To Arms in the Epilepsy Fight
2009_0420 : Greg Grunberg Enlists Jennifer Garner to Talk About It
2009_0401 : ParentDish.com interview with Greg Grunberg
2009_0333 : People.com interview with Greg Grunberg

"4G" Strip Embraces Epilepsy Awareness

TalkAboutIt.org Mini-Site

The storyline of Lucas Turnbloom’s “4G” strip at TalkAboutIt.org takes a new twist in episode 45, and pursues a new epilepsy-themed storyline. Click the arrow buttons to follow along with the insights and adventures of Thad, Dusty and WARD…
https://www.talkaboutit.org/4g

Bob Guiney & Greg Grunberg :: Talk About It!

Viral Video

Segment 7 of 7, produced for the “Laughter On The Talk About It! Express” series of PSAs for TalkAboutIt.org.
https://www.talkaboutit.org/bobguiney

Kurt Fuller & Greg Grunberg :: Talk About It!

Viral Video

Segment 6 of 7,  produced for the “Laughter On The Talk About It! Express” series of PSAs for TalkAboutIt.org.
https://www.talkaboutit.org/kurtfuller

Scott Grimes & Greg Grunberg :: Talk About It!

Viral Video

Segment 5 of 7, produced for the “Laughter On The Talk About It! Express” series of PSAs for TalkAboutIt.org.
https://www.talkaboutit.org/scottgrimes

James Denton & Greg Grunberg :: Talk About It!

Viral Video

Segment 4 of 7, produced for the “Laughter On The Talk About It! Express” series of PSAs for TalkAboutIt.org.
https://www.talkaboutit.org/jamesdenton

Josh Cooke & Greg Grunberg :: Talk About It!

Viral Video

Segment 3 of 7, produced for the “Laughter On The Talk About It! Express” series of PSAs for TalkAboutIt.org.
Visit:
https://www.talkaboutit.org/joshcooke

Milo Ventimiglia & Greg Grunberg :: Talk About It!

Viral Video

Segment 2 of 7, produced for the “Laughter On The Talk About It! Express” series of PSAs for TalkAboutIt.org.
https://www.talkaboutit.org/miloventimiglia

Jorge Garcia & Greg Grunberg :: Talk About It!

Viral Video

Segment 1 of 7, produced for the “Laughter On The Talk About It! Express” series of PSAs for TalkAboutIt.org.
https://www.talkaboutit.org/jorgegarcia

Chris Pine “Epilepsy & First Aid” Video

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

Chris Pine Talks About It! “Epilepsy and First Aid” from Day For Night.

TalkAboutIt.org is the Web site of the ‘Talk About It!’ Foundation. The Foundation, created by Greg Grunberg (star of HEROES, ALIAS, FELICITY), gives a voice to under-represented and misunderstood causes, including epilepsy. Grunberg’s son lives with epilepsy. TalkAboutIt.org unites celebrities, experts and the general public to help improve everyone’s understanding and perceptions about epilepsy and seizures.

For more info:
https://www.talkaboutit.org/firstaid

James Kyson Lee “Epilepsy & First Aid” Video

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

James Kyson Lee Talks About It! “Epilepsy and First Aid” from Day For Night.

TalkAboutIt.org is the web site of the ‘Talk About It!’ Foundation. The Foundation, created by Greg Grunberg (star of HEROES, ALIAS, FELICITY), gives a voice to under-represented and misunderstood causes, including epilepsy. Grunberg’s son lives with epilepsy. TalkAboutIt.org unites celebrities, experts and the general public to help improve everyone’s understanding and perceptions about epilepsy and seizures.

For more info:
https://www.talkaboutit.org/firstaid

Jason Bateman “Epilepsy & First Aid” Video

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

Jason Bateman Talks About It! “Epilepsy and First Aid” from Day For Night.

TalkAboutIt.org is the Web site of the ‘Talk About It!’ Foundation. The Foundation, created by Greg Grunberg (star of HEROES, ALIAS, FELICITY), gives a voice to under-represented and misunderstood causes, including epilepsy. Grunberg’s son lives with epilepsy. TalkAboutIt.org unites celebrities, experts and the general public to help improve everyone’s understanding and perceptions about epilepsy and seizures.

For more info:
https://www.talkaboutit.org/firstaid

James Denton “Epilepsy & First Aid” Video

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

James Denton Talks About It! “Epilepsy and First Aid” from Day For Night.

TalkAboutIt.org is the Web site of the ‘Talk About It!’ Foundation. The Foundation, created by Greg Grunberg (star of HEROES, ALIAS, FELICITY), gives a voice to under-represented and misunderstood causes, including epilepsy. Grunberg’s son lives with epilepsy. TalkAboutIt.org unites celebrities, experts and the general public to help improve everyone’s understanding and perceptions about epilepsy and seizures.

For more info:
https://www.talkaboutit.org/firstaid

Hollywood “Talks About It” at “Morning Glory” NYC Premiere

Video Editorial & Sound Design

Talk About It!.org – “Morning Glory” New York City Premiere from Day For Night.

New York City, Sunday November 7, 2010 — On the red carpet at the premiere of new movie “Morning Glory,” Harrison Ford, J.J. Abrams, Rachel McAdams and Jeff Goldblum talk candidly about epilepsy and hopes for a cure. Other interviewees featured include co-stars Patrick Wilson, Arden Myrin, J. Elaine Marcos, Alice Callahan, Rick Younger, plus singer Natasha Bedingfield (featured song “Strip Me” from the soundtrack), producer Sherryl Clark, “Morning Glory” writer Aline Brosh McKenna.

For full ‘Red Carpet’ reel and for more information about epilepsy, please visit:
https://www.talkaboutit.org

The Epilepsy Foundation also commissioned this media segment:

Epilepsy Foundation – “Morning Glory” New York City Premiere from Day For Night

Sarah Jane Morris “Siblings” Video

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

Sarah Jane Morris Talks About It! “Siblings” from Day For Night.

Sarah Jane Morris talks about epilepsy awareness and the issues faced by siblings of those suffering from epilepsy and seizure disorders.

For more info:
https://www.talkaboutit.org/promise

Roger Cross “Telling Your Kids” Video

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

Roger Cross Talks About It! “Telling Your Kids” from Day For Night.

Roger Cross talks about Epilepsy, and when it’s the right time to tell your kids if you’re a parent who suffers from the condition.

For more info:
https://www.talkaboutit.org/tellingyourkids

Zachary Quinto “Epilepsy Research” Video

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

Zachary Quinto Talks About It! “Epilepsy Research” from Day For Night.

Zachary Quinto talks about epilepsy awareness and the current state of research surrounding the treatment of seizure disorders.

TalkAboutIt.org was created by Greg Grunberg (star of NBC’s HEROES) in collaboration with the Epilepsy Foundation, and unites Hollywood stars to ask questions and to provide answers on epilepsy awareness, and invite change in the public’s false understanding and perceptions about epilepsy.

For more info:
https://www.talkaboutit.org/promise

“Morning Glory” NYC Premiere to Benefit “Talk About It!”

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

TalkAboutIt_Morning GloryWashington, D.C., November 11, 2010 PRNewswire The Epilepsy Foundation’s National Epilepsy Awareness Month gets a boost from Paramount Pictures and JJ Abrams’ Bad Robot Productions with a red-carpet affair and after party for Morning Glory, starring Harrison Ford, Diane Keaton, and Rachel McAdams. The event benefits TalkAboutIt.org, created by Greg Grunberg in collaboration with the Epilepsy Foundation.

More about Talk About It! here.

Day For Night designed and edited the Talk About It media reels after attending the star-studded event.

Red Carpet Platform

Download the Grunny poster
Visit TalkAboutIt.org

Greg Grunberg “Welcome”

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

Greg Grunberg Talks About It! “Welcome” from Day For Night.

TalkAboutIt.org was created by Greg Grunberg, star of NBC’s HEROES and the father of a child with epilepsy and unites Hollywood stars and epilepsy professionals to ask questions and to provide answers on epilepsy awareness.

For more info:
https://www.talkaboutit.org/home

Hayden Panettiere “Empowerment & Epilepsy” Video

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

Hayden Panettiere Talks About It! “Empowerment and Epilepsy” from Day For Night.

Hayden Panettiere, star of Heroes and I Love You, Beth Cooper, tells us why it is so importance to talk about epilepsy, how talking about epilepsy is empowering for everyone, and how to become a part of the Talk About It Promise.

TalkAboutIt.org was created by Greg Grunberg (star of NBC’s HEROES) in collaboration with the Epilepsy Foundation, and unites Hollywood stars to ask questions and to provide answers on epilepsy awareness, and invite change in the public’s false understanding and perceptions about epilepsy.

Greg Grunberg & Odette Yustman “The Talk About It! Promise is Just Getting Started!”

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

Greg Grunberg Talks About It! “The Talk About It! Promise is just getting started!” from Day For Night.

Site creator Greg Grunberg encourages people to become a part of the Talk About It Promise, to help end the stigma and discrimination impacting people with epilepsy and seizures.

For more info:
https://www.talkaboutit.org/promise

“Watch Us Find Find A Cure” for Epilepsy

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

“Watch Us Find A Cure” for epilepsy, and TalkAboutIt.org (2010) from Day For Night.

https://www.watchusfindacure.com

Joe Mantegna “The ADA, Employment and Civil Rights” Video

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

Joe Mantegna Talks About It! “The ADA, Employment and Civil Rights” from Day For Night.

Joe Mantegna, star of Criminal Minds, talks about where epilepsy and the workplace meet, including the ADA, Employment and Civil Rights for people suffering from Epilepsy.

TalkAboutIt.org was created by Greg Grunberg (star of NBC’s HEROES) in collaboration with the Epilepsy Foundation, and unites Hollywood stars to ask questions and to provide answers on epilepsy awareness, and invite change in the public’s false understanding and perceptions about epilepsy.

For more info:
https://www.talkaboutit.org/employment

Jesse Spencer “On Switching Epilepsy Medications” Video

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

Jesse Spencer Talks About It! “On Switching Epilepsy Medications” from Day For Night.

Jesse Spencer, co-star of House MD, introduces us to Greg Grunberg’s interview with guest Dr. Brien J. Smith, on why it is important to talk to your doctor before allowing your pharmacy to switch your epilepsy medications from a name brand to a generic.

TalkAboutIt.org was created by Greg Grunberg (star of NBC’s HEROES) in collaboration with the Epilepsy Foundation, and unites Hollywood stars to ask questions and to provide answers on epilepsy awareness, and invite change in the public’s false understanding and perceptions about epilepsy.

For more info:
https://www.talkaboutit.org/promise

Greg Grunberg “Know Your Options” Video

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

Greg Grunberg Talks About It! “Know Your Options” from Day For Night.

Know your options if your epilepsy medications are still not allowing you to live a seizure-free life… TalkAboutIt.org was created by Greg Grunberg, star of NBC’s HEROES and the father of a child with epilepsy and unites Hollywood stars and epilepsy professionals to ask questions and to provide answers on epilepsy awareness.

For more info:
https://www.talkaboutit.org/knowyouroptions

Kristen Bell “Friends”

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

Kristen Bell Talks About It! “Friends” from Day For Night.

Kristen Bell, star of “Veronica Mars” and “Heroes”, talks about the importance of letting your best friends know you have epilepsy, especially if you have seizures.

For more info:
https://www.talkaboutit.org/friends

Greg Grunberg “How To Donate” Video

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

Greg Grunberg Talks About It! “How To Donate” from Day For Night.

Please consider a donation to The ‘Talk About It!’ Foundation, a national 501(c)3 non-profit organization founded by Greg Grunberg, the father of a child living with epilepsy. Your donation will help us create awareness and education initiatives to help improve the national conversation about epilepsy and seizures. Let’s work together to make sure everyone is talking about it! Thank you!

For more info:
https://www.talkaboutit.org/donate

Greg Grunberg “Thanking Our Sponsors” Video

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

Greg Grunberg Talks About It! “Thanking our Sponsors!” from Day For Night.

Highlighting the sponsors who have made the site possible. They have the gratitude of the site’s collaborators, Greg Grunberg – star of Heroes and the father of a child with epilepsy.

TalkAboutIt.org was created by Greg Grunberg (star of NBC’s HEROES) in collaboration with the Epilepsy Foundation, and unites Hollywood stars to ask questions and to provide answers on epilepsy awareness, and invite change in the public’s false understanding and perceptions about epilepsy.

For more info:
https://www.talkaboutit.org/sponsors

Greg Grunberg & Jennifer Garner “Epilepsy Information for Parents” Video

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

Greg Grunberg and Jennifer Garner Talk About It! “Epilepsy Information for Parents” from Day For Night.

Greg Grunberg, star of NBC’s Heroes and the father of a child with epilepsy, and Jennifer Garner, star of ALIAS, talk about what parents should do if their child has epilepsy – seek out an epilepsy specialist as soon as possible.

TalkAboutIt.org was created by Greg Grunberg (star of NBC’s HEROES) in collaboration with the Epilepsy Foundation, and unites Hollywood stars to ask questions and to provide answers on epilepsy awareness, and invite change in the public’s false understanding and perceptions about epilepsy.

For more info:
https://www.talkaboutit.org/parents

Milo Ventimiglia “Intimidation & Bullying”

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

Milo Ventimiglia Talks About It! “Intimidation and Bullying” from Day For Night.

Milo Ventimiglia, star of Heroes and Rocky Balboa, talks about the importance of standing up for yourself, especially if you have epilepsy. Don’t put up with bullying, and seek out help, by talking about it with your friends, counselors and teachers.

TalkAboutIt.org was created by Greg Grunberg (star of NBC’s HEROES) in collaboration with the Epilepsy Foundation, and unites Hollywood stars to ask questions and to provide answers on epilepsy awareness, and invite change in the public’s false understanding and perceptions about epilepsy.

For more info:
https://www.talkaboutit/intimidation

“Talk About It!” Interview :: CNN Video

Press / News Release

TalkAboutIt_CNN

‘Heroes’ star Greg Grunberg discusses Epilepsy awareness with CNN reporter Naamua Delaney, after launching  TalkAboutIt.org, a new web site designed by Day For Night, which uses Hollywood’s star power to educate others about epilepsy.

Click to Watch:
CNN News Talk About It.org

John Mayer “Lifestyle” Video

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

John Mayer Talks About It! “Lifestyle” from Day For Night.

Grammy-award winning artist John Mayer talks about what people should know about epilepsy, and encourages them to become part of the Talk About It Promise.

For more info:
https://www.talkaboutit.org/johnmayer

Ron Rifkin “What Is Epilepsy?” Video

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

Ron Rifkin Talks About It! “What Is Epilepsy?” from Day For Night.

Ron Rifkin, star of Brothers and Sisters and ALIAS talks about epilepsy awareness and the need to better understand what epilepsy is, and help eliminate stigma and discrimination for people impacted by epilepsy and seizure disorders.

TalkAboutIt.org was created by Greg Grunberg (star of NBC’s HEROES) in collaboration with the Epilepsy Foundation, and unites Hollywood stars to ask questions and to provide answers on epilepsy awareness, and invite change in the public’s false understanding and perceptions about epilepsy.

For more info:
https://www.talkaboutit.org/whatisit

Dr. Drew Pinsky “Why Talk?” Video

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

Dr. Drew Pinsky Talks About It! “Why Talk?” from Day For Night.

Dr. Drew Pinsky, host of radio’s Loveline and of television’s Celebrity Rehab, and best-selling author of The Mirror Effect talks about what epilepsy is, and why no one should be afraid to talk about it.

TalkAboutIt.org was created by Greg Grunberg (star of NBC’s HEROES) in collaboration with the Epilepsy Foundation, and unites Hollywood stars to ask questions and to provide answers on epilepsy awareness, and invite change in the public’s false understanding and perceptions about epilepsy.

For more info:
https://www.talkaboutit.org/whytalk

Chris Pine & Zachary Quinto “First Aid”

Talk About It! PSA: Brand Experience, Editorial Design & Strategy

Chris Pine and Zachary Quinto Talk About It! “First Aid” from Day For Night.

Proper seizure first aid for people suffering from epilepsy is discussed by Zachary Quinto and Chris Pine (Mr. Spock and Captain Kirk in JJ Abrams’ Star Trek film)…

For more info:
https://www.talkaboutit.org/firstaid

“Talk About It! Lego®mation” :: Viral Video

“Talk About It!” Legomation from Day For Night.

Viral animation created during the pre-launch of Talk About It.org. Design and sequential animation by Eric Scott from stills by Robert Scott. No Lego®s were harmed in the making of this film. Many thanks to Grunny for the inspiration behind making this…

Microhomemusic” by Rhythm Factory from “From 5A to 6A – The Singles” (Day 074).

“Dreifuss Station” for Talk About It!

Talk About It!: Viral Website Strategy, Design and Brand Experience

The "Dreifuss Staton" microsite was the teaser viral site preceding the launch of Talk About It! - early stages of development for the journey from darkness to awareness... Art direction, design and strategy by Eric Scott (Day For Night) with Ken Lowenberg (Epilepsy Foundation).

The “Dreifuss Staton” microsite was the teaser viral site preceding the launch of Talk About It! – early stages of development for the journey from darkness to awareness… Art direction, design and strategy by Eric Scott (Day For Night) with Ken Lowenberg (Epilepsy Foundation).

This enigmatic sitework was officially retired on March 27, 2009, but the Dreifuss Station Preservation Society has enabled it to live on in perpetuity as the Pimlico arm of the TAI Express Railway Network; its original features richly preserved, in exacting detail. And once you’ve been to the site… remember to Talk About It
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Visit Dreifuss Station.com