Brand Strategy & Consultation
![Atlas Experiment - Proposed logo from branding exercise. Design by Brian Peterson, with Eric Scott (Day For Night)](https://www.dayfornight.com/wp-content/uploads/2013/03/AtlasLogo_01.jpg)
Excerpts from the branding and consultation exercise with consultant Kristy Manning, “Building Brand Awareness Through Enhanced Communications and Strategic Relationships” for The Atlas Experiment; in developing a cleaner brand and logo identity for the group and a web presence that would be inviting a younger audience.
![Atlas Experiment - Proposed homepage design from branding exercise. Design & Art Direction by Eric Scott (Day For Night), with Kristy Manning (branding consultant)](https://www.dayfornight.com/wp-content/uploads/2013/03/Atlas_Landing_Rev_2_Crop.png)