It’s not the first time that JJ called me with an idea about how to mix the internet and television.

We’d had this kind of talk before, so when it came up preceding ALIAS, few words were exchanged, and I already knew pretty much what he wanted to set up; we’d already tested it, to great effect, on the audience of his then-current show “Felicity”, using Noelcrane.com as a place to set up and to play with an idea about reality, the internet, and the fourth wall, which, in cinema, as well as television.

This time, the idea would be much bigger.