1997 proved to be a strong year for Toto‘s Steve Lukather, when Sony Music International, in association with representation Fitzgerald-Hartley, devised a solo identity for the singer-guitarist, in the form of “Luke.”
Luke – the album – is a youthful-sounding album, full of energy and raw power. To hone the album concept, creative director Doug Brown (WorldWest) commissioned over 100 cover treatments and designs from Eric Scott, in an effort to bombard the decision-makers with choices of all varieties.
“…We completely plastered the conference room wall in designs, right before Steve (Lukather) and (manager) Mark (Hartley) arrived for the presentation. A 20-foot wall with hundreds of great album designs, all representing Luke with a different photographic and type treatments. There were over a hundred, and I was exhausted, since I’d been generating these for just about two weeks solid, doing about 7-10 new ones each day. And each time I showed a round to Doug, he’d smile and nod, and tell me to go and give him another ten.
What was really odd though, was how I snuck in at the last minute, stuck one last design up there in the middle of the hundred, something I had just done upstairs in the studio, quite literally minutes before they arrived, and this happened to be the one with the word “LUKE” embedded very small, inside of Steve’s iris… And somehow, everyone, ironically, went straight to that one. Go figure, except that it was my favorite too.”
(Source: Eric Scott, “Obsessions (Day 040)”
(1997 | Sony Music International | Columbia COL 487360)