Art Direction, Design & Strategic Development by Eric Scott (Day For Night) with Toni O’Bryan.
by Eric Scott (Day For Night), with Toni O’Bryan.
Official brand strategy for the show site during the third and fourth seasons included revamping the site’s look with a Flash UX and producing new features such as the Docuventary clips (with Greg Grunberg’s in-character mock interviews of the cast members, hunting for “spoilers”).
Additional brand development included the ongoing NoelCrane.com viral website, which refuted any acknowledgment of the parent/network brands, encouraging misdirection of its site visitors to peek into Noel’s online portfolio while he looks for a job. Amusingly enough, the show’s creators found time to work Eric Scott into the show’s storyline as Noel and Sean went off in search of building a client base!
The official show website for Seasons 3-4 of “Felicity” (Disney Online) are now archived at the following links.
FELICITY.com Season 3
FELICITY.com Season 4
