Official brand strategy for the show site during the third and fourth seasons included revamping the site’s look with a Flash UX and producing new features such as the Docuventary clips (with Greg Grunberg’s in-character mock interviews of the cast members, hunting for “spoilers”).
Additional brand development included the ongoing NoelCrane.com viral website, which refuted any acknowledgment of the parent/network brands, encouraging misdirection of its site visitors to peek into Noel’s online portfolio while he looks for a job. Amusingly enough, the show’s creators found time to work Eric Scott into the show’s storyline as Noel and Sean went off in search of building a client base!
The official show website for Seasons 3-4 of “Felicity” (Disney Online) are now archived at the following links.