![Felicity.com “Junior Year” update of the official site, moving the show to an ensemble format - Art Direction, Design & Strategic Development by Eric Scott (Day For Night) with Toni O'Bryan.](https://www.dayfornight.com/wp-content/uploads/2013/03/Felicity-Season-3_012.png)
Art Direction, Design & Strategic Development by Eric Scott (Day For Night) with Toni O’Bryan.
![Felicity.com “Senior Year” update of the official site - Art Direction, Design & Strategic Development by Eric Scott (Day For Night), with Toni O'Bryan.](https://www.dayfornight.com/wp-content/uploads/2013/03/Felicity-Season-4_013.png)
by Eric Scott (Day For Night), with Toni O’Bryan.
Official brand strategy for the show site during the third and fourth seasons included revamping the site’s look with a Flash UX and producing new features such as the Docuventary clips (with Greg Grunberg’s in-character mock interviews of the cast members, hunting for “spoilers”).
Additional brand development included the ongoing NoelCrane.com viral website, which refuted any acknowledgment of the parent/network brands, encouraging misdirection of its site visitors to peek into Noel’s online portfolio while he looks for a job. Amusingly enough, the show’s creators found time to work Eric Scott into the show’s storyline as Noel and Sean went off in search of building a client base!
The official show website for Seasons 3-4 of “Felicity” (Disney Online) are now archived at the following links.
FELICITY.com Season 3
FELICITY.com Season 4
![Original (Rejected) Comp for Site Design using a more paintbox-Da Vinci theme... Art Direction by Eric Scott (Day For Night)](https://www.dayfornight.com/wp-content/uploads/2013/04/Felicity_7-cast-creator-b.jpg)