Brand Experience, Digital Strategy, Viral Site & Copywriting
NoelCrane.com - Flash edition (2000) and follow up to the successful mini-site created during the show's first season. Digital Strategy, Art Direction and Design by Eric Scott (Day For Night).
NoelCrane.com – Flash edition (2000) and follow up to the successful mini-site created during the show’s first season. Digital Strategy, Art Direction and Design by Eric Scott (Day For Night).

Noel Crane has asked us to host his popular Flash site for him, and we are honored to have him on board. Cut. Ok, now, back to reality.

The personal homepage of Noel Crane, graphic designer, friend to Felicity Porter, and resident advisor at Kelvin Hall and all-around nice guy, was launched prior to his creation of Blumberg-Crane Design with business partner Sean. But an entire level of digital strategy preceded this site, when Day For Night helped to visualize a universe in which Noel, a fictitious character on the WB Network’s television show Felicity (created by J.J. Abrams and Matt Reeves), would come to life online as a character with a real life, real website, real feelings… you get the picture.

Enjoy the full case study here:
https://www.dayfornight.com/internet-theatre/

Visit the site:
https://www.noelcrane.com

See original HTML site here:
https://www.noelcrane.com/archive

NoelCrane.com - official minisite to the UNY Resident Advisor at Kelvin Hall. - Digital Strategy, Art Direction and Design by Eric Scott (Day For Night). More significantly, one of the earliest examples of "internet theatre" where the site's conceit was to misdirect the user by making no overt allusions to “Felicity," the WB Network or any parent brands.
NoelCrane.com – official minisite to the UNY Resident Advisor at Kelvin Hall. – Digital Strategy,
Art Direction and Design by Eric Scott (Day For Night). More significantly, one of the earliest
examples of “internet theatre” where the site’s conceit was to misdirect the user by
making no overt allusions to “Felicity,” the WB Network or any parent brands.