It’s more important to get people to be light. It works on so many more levels. Forget everything else I’ve said. It’s really all about laughing, and about lightness. And probably, even more so, about deliberately distinguishing actual laughter, from the kind of moment when people say things like “Too funny!!” but also forgets to […]

What’s the difference between censorship and editing, really? I guess it starts with intention, like everything else – when it’s someone wanting to control someone else’s behavior, it’s that “c” word. Whereas self-editing is always acceptable; it forms a grey area for some as an element of the artistic process; some artists just can’t handle […]

I remember raising this question, in a meeting with new clients – “How will we factor in the natural tendency of visitors to this new website, to not read what we’ve written for them?” Stunned, uncomfortable silence, for about five seconds. Given that there are tendencies for people to treat screen-based reading differently, this was […]

OK. Let’s just start with that, let’s not get ahead of ourselves yet. How is whelm – to cover with water or to submerge; an abstract measurement of new-information overload –useful to us? Is whelm practical or effective for anything, or does it just describe an obstruction to learning? I believe it to be a […]

I wake up, and now suddenly, this is what’s on my mind. Why? Who knows. First of all, it feels important that we not get preoccupied with, or confused over, which medium (or even multi-medium) that we create or use. It’s too easy to blame the messenger, and in this case, you can’t blame television […]

“I’ll just say one word: ‘Icarus’. If you get it, great. If you don’t, that’s fine too. But you should probably read more,” chides the fictionally-embellished Tony Wilson (played by Steve Coogan, in Michael Winterbottom’s film 24 Hour Party People). It’s a sort of haughty moment of soliloquy; a response directly to the viewer. The statement […]

Can anyone please tell me – what is a good website supposed to look like…? Is it the Java applet sitting beneath an animated billboard? …A remote electronic marketplace? …A stack of paper that hovers (miraculously) in ether? …A virtual gallery? …Is a website like a textbook, rich with information but stylistically neutral?…or is it […]

Like Fluxus, Situationism created a substitute; something alternative to art, but which somehow replaced some need for it. It was based upon its own manifesto, and was meant to take place in, generally speaking, the public space – in the streets, and in people’s homes, instead of in museums and galleries. In this way, it […]

I am continuously reminded that I always have a choice. I can become consumed by greed, attempting to make any thing as big as I can, or, I can create it deliberately on a scale, such that I can also still fully appreciate it. When I remember to create in relation to scale, and appreciation, […]

The goal in packaging electronic, minimalistic and ambient music seems less connected to the traditional aspects of advertising and marketing; up-selling a potential client on a new look or a model that is desirable or simply unattainable; but rather, to resonate a sympathetic chord with the listener; to hit them on a more abstract level, […]

Back when I worked for a studio, not many people understood me, and it was often hard taking credit – or getting credit – for my ideas, because what I was best at rarely materialized in the finished work. So I haven’t included much of that work in my portfolio – it just doesn’t seem […]

We understand them: they’re regular, on time (mostly) and we like to ride them. It’s important that we learn to connect every new idea with at least one we already understand. That’s all.